Job Description:
SUMMARY
Drive Allison Transmission's market expansion and brand leadership across India's commercial vehicle sector. As Assistant General Manager - Marketing, you will spearhead integrated marketing strategies for On-Highway Truck and Bus segments, Off-Highway applications, and Defense programs—directly influencing revenue growth and market share in one of the world's fastest-growing mobility markets. This role combines strategic market development with hands-on execution, positioning you as a key architect of Allison's success throughout the region.
ESSENTIAL FUNCTIONS
Strategic Planning & Execution
- Partner with senior management to develop and execute comprehensive marketing programs, strategies, and campaigns that drive measurable business results
- Lead market segmentation analysis and develop segment-specific strategies in collaboration with regional country teams
- Design and implement marketing plans that communicate Allison's core value proposition: performance, productivity, efficiency, and reliability
- Market Development & Intelligence
- Identify and quantify market opportunities for new Allison products, providing critical insights for product specifications tailored to Indian requirements
- Conduct market analysis and competitive intelligence to track evolving marketplace dynamics and inform strategic decisions
- Establish data management and tracking systems to optimize marketing effectiveness and support sales growth initiatives
- Cross-Functional Leadership
- Coordinate with Asia-Pacific team members to ensure consistent, effective marketing strategies that accelerate sales growth across India
- Support cross-regional opportunities and Strategic Insight initiatives to maintain Allison's competitive advantage globally
- Collaborate with internal departments and external partners on strategic projects
- Brand Building & Communications
- Develop regional marketing tools and resources to strengthen Allison's brand presence and market positioning
- Build and manage a strategic mix of internal resources and contracted agencies to enhance marketing communications capabilities
- Oversee all PR and media activities, including press releases, testimonials, and advertising campaigns
Events & Stakeholder Engagement
- Plan and execute high-impact trade shows, industry events, and OEM partnerships that generate leads and strengthen market relationships
- Represent Allison at key community and business forums, expanding the company's network and influence
- Manage marketing budget in India, ensuring optimal resource allocation and providing accurate monthly reporting and forecasts
EDUCATION REQUIREMENT:
- Bachelor's degree in engineering, Marketing, Business Administration or related field of study.
KNOWLEDGE, SKILLS, AND ABILITIES:
REQUIRED:
- At least 7-10 years working experience including minimum of 5 years in marketing, sales, or commercial vehicles, or auto industry, business development.
- Experience working with OEMs or fleets in commercial vehicle industry in India will be preferred.
- Wide Body Dump OEM interface experience will be preferred.
- Customer-centric and ability to bond with customers at all levels.
- Self-starter and fast learner with strong ability to energize and inspire others.
- Strong interpersonal and communication skills, both listening and presentation.
- Strong organizations skills and disciplined work ethics.
- Strong analytical skills and attention to details.
- Willingness to travel as required to achieve objectives.
- Good Excel and PowerPoint skills
- PowerBI or other data analysis skills are preferred
PREFERRED:
- MBA or Master's degree are preferred
- Marketing Degree couple with Engineering Discipline.
- Knowledge of engines/transmissions in commercial vehicles
- Commercial vehicle or special vehicle Sales and Marketing experience in India.
Travel: Multiple weeks per month
Primary Location: India-Delhi
