Team Management: Leads a team of 2-3 marketing personnel
- Leadership & People Management
- Lead, mentor, and develop a team of 2-3 marketers, fostering a high-performance culture.
- Ensure alignment of regional strategies with country teams while respecting local market dynamics.
- Drive team engagement, professional growth, and skills enhancement.
- Brand Strategy & Execution
- Directly manage select brands, overseeing positioning, differentiation, and lifecycle strategies.
- Guide team members in their respective brand responsibilities while ensuring execution excellence.
- Provide strategic direction to affiliate marketing teams and senior leadership.
- Market Insights & Competitive Intelligence
- Analyze market trends, competitive landscape, and customer insights to refine regional strategies.
- Ensure data-driven decision-making and provide market-specific recommendations.
- Product Launches & Lifecycle Management
- Lead new product launches, balancing regional alignment with local adaptation.
- Drive sustained brand growth through lifecycle management initiatives.
- Cross-Functional & Stakeholder Collaboration
- Work closely with Medical, Market Access, Commercial Excellence, and Regulatory teams.
- Align regional marketing plans with affiliates, distributors, and local teams.
- Partner with senior leadership to identify growth opportunities and address challenges.
- Cultural Sensitivity & Market Adaptation
- Ensure strategies are tailored for diverse Southeast Asian markets, considering cultural nuances.
- Adapt communication and branding to resonate with different healthcare environments
Additional Skills
- Strong leadership and team management capabilities, with experience in managing diverse teams.
- Ability to work across cultures, ensuring strategies are adaptable to different countries.
- Expertise in brand strategy, product launches, and lifecycle management.
- Strong analytical, strategic thinking, and problem-solving abilities.
- Excellent communication, negotiation, and stakeholder engagement skills.
