Assistant Brand Manager Marketing

Designation: Assistant Brand Manager

Area: Mumbai

Brand Building

Building marketing strategy to make brand equity of Mother Brand and all sub brands stronger & grow market share.

• Responsible for driving business topline and bottom-line targets for certain product segments.
• Driving NPD processes delivering new products as per the NPD pipeline.
• Developing communications for Hair care, Hair colors,Oils,powders,shampoo product categories .
• Liaise with in-house cross functional teams and creative agencies to deliver on the planned tasks
• Data Analysis – Internal Sales data, Nielsen data Conducting brand and product research
• Coordinating with the suppliers, ad agency, media agency, event managers, market research firm, salespeople, etc.
• Adept in market communication, image & brand building, training, leading, growing, and managing professional associates.
• Should have experience of consumer goods brands, preferably cosmetics brands
• Understanding of NPD process in consumer goods.
• Understanding of broad commercials for brand P&L purposes
• Should have liaised with professional research and creative agencies.
• New Product & Packaging Development.

• Brand Development

· This includes working on pricing, packaging, profitability

· Product testing and consumer research to get consumer feedback before finalizing the formulation

· Developing the product concepts and Label designs for the products and getting the labels released post cross functional approvals.

· Market analysis, competition analysis, tracking consumer trends, briefing the product research & development team, packaging team, creative agency and working on the costing, budgeting and the launch activities for the brand.

About Hygienic Research Institute Pvt Ltd:Hygienic Research Institute Private Limited (HRIPL) is a prominent Indian beauty and personal care products company with its interests in hair care, skin care, and salon services products. HRIPL's beauty care portfolio includes two of the foremost hair colour and care brands in the category namely Vasmol and Streax.