Job Title: Assistant Brand Manager - LBP
Work Location: Mumbai HO
Function: B&W, Marketing
Role Summary
The role is responsible for owning and delivering business targets across eCommerce and offline channels, managing the end-to-end growth agenda. This includes setting channel inputs, tracking performance, optimizing ROI, and making timely pivots based on data and market signals. The individual will operate with a startup mindset, demonstrating high ownership, speed, and rigour in execution.
Key Responsibilities
I. Business Ownership & Growth
- Own end-to-end business delivery across eCommerce and offline channels, with clear accountability for revenue, offtakes, and ROI.
- Translate annual and quarterly business targets into channel-wise plans, inputs, and execution roadmaps.
- Identify growth opportunities and risks early, and course-correct in real time through data-led pivots.
- Work closely with CSPs and platform partners to drive day-to-day eCommerce performance, ensuring delivery against business KPIs.
- Lead ongoing optimisation across assortment, visibility levers, media inputs, and promotions to maximise conversion and offtake.
- Act as the single point of ownership for eCommerce business health and execution excellence.
II. Media, Performance & ROI Optimisation
- Closely track on-platform and off-platform media inputs daily and correlate them with offtakes and business outcomes.
- Build a strong understanding of media sales linkages, using performance data to optimise spends and improve ROI continuously.
- Drive agile decision-making by identifying what's working, what's not, and pivoting quickly.
III. Business Cases & Network Planning
- Independently build and evaluate business cases for new initiatives, launches, channel bets, and scale-up opportunities.
- Own network and distribution planning, ensuring the right coverage, availability, and scale across priority channels and partners.
Ways of Working
- Operate with a startup-like mindset: high ownership, bias for action, comfort with ambiguity, and ability to get things done with limited hand-holding.
- Bring strong rigour and discipline to planning, tracking, and executionensuring follow-through and measurable impact.
- Collaborate cross-functionally with media, sales, supply chain, and finance teams to unblock issues and accelerate growth.
What Success Looks Like
- Consistent delivery of business targets across channels
- Clear ROI improvement through smart media and channel pivots
- Strong eCommerce fundamentals and day-to-day operational excellence
- Proactive identification of growth levers, backed by solid business cases
- High ownership, speed, and reliability in execution
