Assistant Brand Manager/ Brand Manager
Job Description Document
Location: Bangalore
Reports to: Head of Marketing
Work Exp : 4-5 years / 5-6 years
Role & Responsibilities
Campaign Development & Management
- Understand Brand Strategy and develop 360-degree campaigns for collections and brand
awareness
- Lead 360° campaigns from ideation to execution i.e. films, seasonal launches,
gifting/hosting moments, collaborations, POS, Retail activations.
- Partner with creative, design, and product teams to build collections with strong
storytelling hooks.
- Monitor brand sentiment and customer insights to feed into campaigns and product
innovation.
- Support retail, ecommerce, and gifting channels with targeted brand-building initiatives.
Content & Communication
- Oversee content creation across social, digital, and offline platforms.
- Supervise website catalogue & content
- Shape & strengthen the tone of voice — joyful and modern storytelling
- Brief and manage external agencies (creative, PR, media) for quality and timeliness.
- Partner with influencers, creators, and collaborators who resonate with Chumbak's ethos.
Retail Activations / Trade Marketing
- Drive trade marketing for stores and offline activations to maximize footfalls and
conversions.
- Build / strengthen a relationship with mall teams with regular catchups and updates
- Consistently building sales promos with retail team – GWP, seasonal offers for the
calendar year
- Partner & Retailer engagement with trade collaterals and special offers
- ROI tracking for every activity
CRM
- Work with CRM and performance teams to design retention journeys and loyalty
programs.
- Calendarizing of CRM campaigns - mix of seasonal & monthly
- Developing the communication for the campaigns
- Ensures cross channel consistency through 360 campaign management - whether SMS / WHATSAPP/ NEWSLETTER
- Checks against targets on how a week of CRM performed against NOB targeted.
Key Skills & Qualifications
- 4-5 years of experience in brand management, lifestyle, retail, or consumer brands.
- Experience in managing a team
- Strong mix of creative sensibility and commercial acumen.
- Excellent communication, storytelling, and presentation skills.
- Ability to manage multiple stakeholders and fast-paced campaigns.
- Passion for design, lifestyle, and consumer culture in India.
Skills: brand management,management,retail,lifestyle brands,campaigns
