Assistant Brand Manager

Key Responsibilities:

• Brand Strategy Support:
• Assist in developing and implementing brand plans, campaigns, and positioning strategies.
• Conduct market research and analyze consumer insights, competitor activity, and market trends.
• Marketing Campaign Management:
• Coordinate and support the execution of ATL (TV, print, radio) and BTL (in-store, events, promotions) marketing campaigns.
• Monitor campaign performance, track KPIs, and assist in preparing performance reports.
• Product & Packaging Development:
• Support in product innovation projects, including packaging, pricing, and launches.
• Liaise with R&D and supply chain teams for smooth rollout of new products.
• Cross-functional Collaboration:
• Work with sales teams to align brand initiatives with retail strategies.
• Coordinate with creative and media agencies for timely development and delivery of assets.
• Budget & Admin Support:
• Assist in managing brand budgets and processing invoices.
• Maintain marketing calendars, databases, and other brand documentation.

Key Requirements:

• Education: Bachelor's degree in Marketing, Business Administration, or related field. MBA in Marketing is a plus.
• Experience: 13 years of experience in brand management, marketing, or related roles (FMCG, retail, consumer goods preferred).
• Skills:
• Strong analytical and research skills
• Excellent communication and presentation abilities
• Project management and organizational skills
• Proficiency in MS Office (Excel, PowerPoint); familiarity with digital marketing tools is a plus
• Creative mindset with attention to detail