Assistant Area Sales Manager Wood Finishes Calicut

Assistant Area Sales Manager - KRAs

Sales Target Support and Monitoring

• Drive attainment of overall sales targets for assigned territories by consolidating and monitoring TSM performance.
• Identify gaps vs. plan at territory level provide course-correction support to TSMs and escalate critical issues to ASM.
• Support achievement of numeric & weighted reach targets by guiding TSMs on new dealer onboarding and depth of engagement.

Focus Product & Tinting Machine Deployment

• Ensure execution of ASM's focus-product agenda across territories.
• Monitor and support TSMs in booking, installation, and utilization of tinting machines to maximize throughput.
• Track performance of outlets with tinting machines and recommend interventions for underperforming units.

Scheme & Promotion Execution

• Cascade and clarify trade scheme mechanics and on-ground promotions for TSMs and ensure proper communication to dealers.
• Track and review scheme performance across territories recommend tactical interventions to ASM for improving uptake.
• Validate execution of promotions during joint working with TSMs.

Dealer & Channel Partner Management

• Act as the first escalation point for dealer issues beyond the TSM's resolution scope.
• Ensure proper receivable management and inventory discipline across territories through monitoring and spot checks.
• Support ASM in strengthening relationships with key dealers by facilitating joint engagement visits.

Market Intelligence & Reporting

• Consolidate territory-level market intelligence (competition pricing, schemes, activations, dealer feedback) gathered by TSMs and present synthesized reports to ASM.
• Track performance of focused products and category growth drivers at micro-territory level.
• Ensure TSMs submit timely and accurate MIS/data for area-level consolidation.

Team Development & Governance

• Coach TSMs on sales discipline, beat planning, dealer engagement, and reporting practices.
• Conduct regular performance check-ins with TSMs and share inputs with ASM for structured performance reviews.
• Drive adherence to organizational policies, compliance, and service-level expectations across territories.