Area Sales Manager – Modern Trade (Gujarat / Madhya Pradesh)
About Us
YogaBar, now a part of ITC Limited, is one of India's leading nutrition-led food brands headquartered in Bangalore. Built with the mission of making the country eat healthier, YogaBar has established itself as a trusted brand known for honest food labels, balanced nutrition, and great-tasting healthy products.
At YogaBar, we believe healthy food should never come at the cost of taste. That's why we focus on creating products with clean ingredients and without unnecessary additives or junk ingredients.
Backed by the scale and strength of ITC Limited, we are continuing to expand our presence across the country and accelerate our growth journey.
Role Overview
We are looking for a highly driven and entrepreneurial Area Sales Manager – Modern Trade to manage and grow across Gujarat or Madhya Pradesh. The role requires strong business acumen, relationship management, execution excellence, and an in-depth understanding of the Modern Trade ecosystem within the Food/FMCG industry.
The incumbent will be responsible for driving sales growth, ensuring strong in-store execution, managing key account relationships, and collaborating with cross-functional teams to achieve business objectives within the assigned territory.
Key Responsibilities
- Manage and drive business across assigned Modern Trade chains including Reliance Retail, DMart, More Retail, Spencer's, Star Bazaar, Lulu, Nature's Basket etc.
- Drive achievement of sales KPIs including primary sales, secondary sales, range selling, visibility, and off-take growth
- Build and maintain strong relationships with category managers, buyers, distributors, and store teams
- Ensure effective execution of promotions, activations, visibility campaigns, merchandising initiatives, and new product launches
- Drive distribution expansion and improve product availability across Modern Trade outlets in the assigned region
- Monitor stock availability, replenishment cycles, fill rates, and inventory health across accounts
- Conduct regular market visits to ensure execution excellence and identify business growth opportunities
- Analyze sales performance, generate business insights, and present account-level reviews to internal stakeholders
- Collaborate closely with supply chain, marketing, finance, and distributor teams to ensure seamless execution
- Track competitor activities, pricing, promotions, and market trends to strengthen business performance
- Ensure adherence to business hygiene processes and operational efficiency across accounts
Ideal Candidate
- 1-5 years of experience in Modern Trade within the Food or FMCG industry
- Candidates currently working in Modern Trade roles programs within FMCG companies will be preferred
- Strong understanding of Modern Trade operations and sales execution
- Prior experience handling Modern Trade accounts in Andhra Pradesh will be preferred
- Excellent communication, negotiation, and stakeholder management skills
- Strong analytical and problem-solving abilities
- Proficiency in MS Excel and sales reporting
- Ability to thrive in a fast-paced and target-driven environment
What We Offer
- Opportunity to work with one of India's leading health-food brands, now backed by ITC Limited
- High ownership and autonomy in a fast-growing business environment
- Dynamic and collaborative work culture focused on innovation and growth
- Exposure to large-scale Modern Trade operations and business strategy
- Continuous learning and career growth opportunities
- And of course - plenty of healthy and delicious snacks!
