ASO Expert

The Consultant shall be primarily responsible for strategizing, executing, and optimizing initiatives that drive sustainable organic user growth and enhance the overall visibility and performance of the company's mobile applications.

These responsibilities include, but are not limited to:

App Store Optimization (ASO): Conduct keyword research, competitor analysis, and listing optimization (titles, descriptions, creatives, ratings, and reviews) to improve organic installs and conversion rates on both Android and iOS platforms.

User Retention & Lifecycle Optimization: Recommend strategies to improve organic user retention, engagement, and reactivation through push notifications, in-app communication, and loyalty initiatives.

Analytics & Reporting: Track, analyze, and report on key organic metrics including impressions, installs, active users, retention, and uninstall trends to assess performance and identify areas for improvement.

Exploratory Responsibilities Revenue Growth Through Other Means In addition to the primary responsibilities, the Consultant shall explore, propose, and advise on alternative strategies for app revenue growth beyond organic channels.

This may include:

Monetization Opportunities: Assess and recommend potential monetization models such as subscription optimization, in-app purchases, affiliate integrations, or strategic ad placements.

New Growth Channels: Explore and assess emerging platforms, trends, or audience segments that could open additional revenue or growth opportunities for the app.

Experimentation & Testing: Propose data-driven experiments (A/B tests, feature rollouts, landing page optimizations) aimed at validating new revenue-generating initiatives.