ASL_Digital Marketing Manager- DV360:: DayShift

Role & Responsibilities:

• Manage end-to-end digital campaign lifecycle, including planning, execution, optimization, and reporting.
• Work within the programmatic media ecosystem, utilizing demand-side platforms (DSPs) for large-scale clients.
• Collaborate with external clients to understand advertising opportunities and build relevant solutions that align with their business objectives.
• Oversee onboarding of new accounts by creating effective Ads campaigns to meet growth and revenue goals.
• Utilize CRM tools to maintain account information, forecast performance, and prioritize tasks to achieve targets.
• Apply consultative sales methodologies for managing complex digital ad campaigns across search, display, mobile, and video channels.
• Monitor campaign performance using tools like Google AdWords, Display & Video 360 (DBM), and Google Analytics, with strong focus on ROI tracking.
• Implement strategies to meet agency goals and deliver high levels of client satisfaction.
• Prepare and present weekly/monthly progress and performance reports to management.
• Capture and analyze Voice of Customer (VOC) feedback to refine strategies and improve campaign outcomes.
• Maintain high levels of attention to detail and accuracy while working independently in a fast-paced environment.
• Leverage Excel skills (vlookups, string functions, logical functions, pivot tables) to interpret data and make informed business recommendations.