Location: Delhi
Experience: 5–10 Years
Industry: Advertising / Mainline Advertising
Employment Type: Full-time
About the Role
We are looking for a highly creative and experienced Art Director with strong mainline advertising agency experience to join our creative team in Delhi.
The ideal candidate should be an advertising creative at heart with the ability to take a brief, develop a strong visual idea, and take it through to execution across multiple media. The candidate should have a strong understanding of campaign thinking, visual communication, brand building and advertising craft, rather than being focused only on design execution.
Key Responsibilities
Creative Conceptualization & Campaign Development
- Interpret client briefs and translate them into strong, original visual concepts and campaign ideas.
- Develop creative routes, key visuals, layouts, mood boards and visual narratives for campaigns.
- Work closely with Copywriters to develop integrated ideas where copy and visual work seamlessly together.
- Contribute to brand campaigns from the initial concept stage through to final execution.
- Develop ideas that are distinctive, culturally relevant and aligned with the brand's communication objectives.
Mainline Advertising & Integrated Campaigns
- Conceptualize and execute campaigns across Print, Outdoor, Television, Radio, Digital, Social Media, POS and other brand touchpoints.
- Have a strong understanding of how a central campaign idea can be adapted across different media.
- Develop visual language and creative direction for 360-degree/integrated campaigns.
- Ensure that the core idea and visual identity remain consistent across various formats and platforms.
Art Direction & Visual Craft
- Own the overall visual direction and aesthetic quality of assigned brands and campaigns.
- Demonstrate strong understanding of layout, typography, colour, composition, photography, illustration and visual storytelling.
- Direct and guide the work of Visualisers, Graphic Designers, Photographers, Illustrators and other creative partners where required.
- Develop and maintain strong visual identities for brands.
- Review creative work at various stages and ensure the final output meets the required creative standards.
Production & Execution
- Take ownership of creative work from conceptualization to final artwork/production.
- Participate in and provide creative direction for photoshoots, films, outdoor productions and other creative executions.
- Prepare storyboards, visual references and presentations wherever required.
- Work closely with production partners and vendors to ensure the creative vision is translated accurately into the final output.
- Ensure accuracy, attention to detail and high-quality execution across all deliverables.
Collaboration & Teamwork
- Partner closely with Copywriters, Creative Directors, Client Servicing and Strategy teams.
- Participate actively in brainstorming sessions, creative reviews and internal discussions.
- Present and explain creative concepts and visual thinking to internal stakeholders and clients when required.
- Mentor and guide junior members of the creative team and help raise the overall quality of output.
New Business & Pitches
- Contribute creative ideas and visual solutions for new business pitches and presentations.
- Develop compelling campaign concepts and presentation boards that clearly communicate the creative thought.
- Stay updated on advertising, design, culture, consumer behaviour and emerging creative trends.
Required Skills & Competencies
- Strong conceptual and creative thinking.
- Excellent visualisation and art direction skills.
- Strong understanding of mainline advertising and integrated campaigns.
- Excellent knowledge of typography, layout, colour, composition and visual hierarchy.
- Strong understanding of brand communication and advertising aesthetics.
- Ability to convert a strategic brief into a compelling visual idea.
- Strong storytelling and presentation skills.
- Ability to work collaboratively with Copywriters and other creative teams.
- Strong attention to detail and ability to maintain high creative standards.
- Ability to manage multiple projects and work within tight deadlines.
- Good understanding of the advertising production process.
Software Skills
Strong working knowledge of:
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
Knowledge of After Effects, Premiere Pro, Figma and emerging AI-powered creative tools would be an added advantage.
Qualification & Experience
- 5–10 years of relevant experience in mainline advertising agencies.
- Candidates with experience in Delhi/NCR advertising agencies will be preferred.
- Experience working on integrated/mainline campaigns across Print, TV, Outdoor and other traditional media is essential.
- Experience in handling established brands and multiple categories will be an advantage.
- Bachelor's/Master's degree in Fine Arts, Applied Arts, Visual Communication, Design, Advertising or a related discipline preferred.
- A strong portfolio showcasing advertising campaigns, conceptual work and art direction is mandatory.
Interested candidates share their CV and Portfolio at [Confidential Information]
