Art Director

About Us

iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK and soon to make entry into high-potential markets such as North America, Europe, Africa, Central & East Asia.

At iD, we're not just about food, we're about nourishing lives and fostering a culture where every individual thrives. Guided by our DNA, Pure Food. Proud Lives, we believe in offering an environment where employees are empowered to solve novel challenges every day, and every voice and opinion is valued. We are committed to building meaningful careers and place the highest priority on the well-being of our team.

Role Overview

Role Name: Sr. Art & Design [Packaging]

Reporting to: Creative Head

The Senior Art & Design Lead is responsible for defining and driving the visual and creative direction of packaging-led brand experiences. This role ensures that all packaging and visual assets are consumer-centric, shelf-impactful, brand-consistent, and future-ready, leveraging AI-assisted design tools to accelerate ideation, prototyping, and creative excellence across print, digital, and multimedia platforms. The role partners closely with marketing, brand, innovation, and production teams to translate strategy into compelling packaging systems and visual identities that stand out in competitive FMCG environments.

Key Responsibilities

• Lead the creative direction for packaging design across SKUs, formats, and categories, ensuring strong shelf visibility and brand recall.
• Own end-to-end packaging design execution—from concept development, visual language, artwork, and layouts to print-ready files.
• Integrate AI-driven design tools to accelerate ideation, mood boarding, mockups, visual testing, and creative exploration.
• Guide designers in using AI tools responsibly for faster iteration, trend exploration, and concept validation.
• Ensure packaging designs comply with print production, dielines, materials, and regulatory standards.
• Collaborate with marketing, product, and innovation teams to translate consumer insights into impactful packaging visuals.
• Maintain brand consistency across packaging and supporting marketing assets (POSM, digital, campaigns).
• Review and mentor the design team, elevating creative quality and adoption of modern design workflows.
• Present packaging concepts, design rationales, and AI-enabled explorations to internal stakeholders and leadership.
• Track emerging design, packaging, and AI trends to continuously improve creative output.

Key Qualifications:

• Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field.
• 6–9 years of experience in visual design, with strong hands-on expertise in packaging design (FMCG / food preferred).
• Proven leadership experience managing and mentoring design teams.
• Strong portfolio showcasing packaging systems, shelf-ready designs, and brand-led packaging work.
• Proficiency in Adobe Creative Suite and AI-enabled creative tools (e.g., Adobe Firefly, generative AI for design exploration, smart mockups) is highly preferable
• Solid understanding of print production, materials, dielines, and packaging constraints.
• Strong visual storytelling, communication, and stakeholder management skills.
• Ability to balance creativity, speed, and scalability in a fast-paced environment.

Interested

If this role sounds like you, then apply with us! You have plenty of room for growth at iD.