Area Sales Manager

Key Responsibilities:

1. Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for assigned territory.
• Identify and onboard new dealers, sub-dealers, and institutional buyers (FPOs, cooperatives, nurseries, etc.).
• Generate demand at the farmer level through field visits, demo setups, and agri-exhibitions.
• Promote the benefits and ROI of products like shade nets, fencing, etc., using technical knowledge and case studies.

2. Channel Management

• Develop and manage the dealer/distributor network to ensure effective product availability.
• Support partners with pricing strategies, credit policies, and promotional campaigns.
• Ensure timely order booking, dispatches, and payment collections.

3. Market Development & Promotion

• Conduct field demonstrations, farmer meetings, and agri-show participation to increase product awareness.
• Liaise with local Krishi Vigyan Kendras (KVKs), horticulture departments, and agri-universities for product trials and endorsements.
• Identify market gaps and competitor activities to provide inputs for strategy adjustments.

4. Customer Relationship Management

• Provide technical guidance and post-sale support to farmers, dealers, and institutions.
• Address customer complaints and coordinate with technical support teams for resolution.
• Collect and document testimonials, success stories, and feedback from key customers.

5. Reporting & Coordination

• Submit regular sales reports, market feedback, and competitor analysis.
• Coordinate with production and logistics for inventory and timely delivery.
• Maintain CRM data and territory sales dashboard.

Qualifications & Experience:

• Bachelor's degree in Agriculture / Agri-Business / Horticulture / Marketing. MBA preferred.
• 8 years of sales experience in agri-inputs, agri-tech, or agri-infrastructure products.
• Prior experience in working with farmer networks, dealers, and government departments is advantageous.
• Knowledge of crop cycles, regional agri practices, and climatic challenges.

Key Skills Required:

• Strong interpersonal and negotiation skills.
• Technical knowledge of protective farming solutions.
• Territory and team management.
• Problem-solving and adaptability in the rural/agri ecosystem.
• Proficiency in local language(s) and basic computer skills.