Job Purpose
To implement marketing schemes, build trusting relationships in the market, promote the product and generate revenue.
Job Context & Major Challenges
Tertiary sales face the challenge of converting loyal customers of competitors brands despite their strong brand image; hence the promotional schemes and offers for the end consumer needs to be very effective
If tertiary sales targets are not met, distribution channel gets clogged and it becomes necessary to manage the stress effectively to maintain good relationships within the market and yet ensure that all bills are paid on time.
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1 Stock and Inventory Management Ensure that the stocks reach the distributor on time
Ensure that the delivered stocks are stored properly
Ensure that the bills are generated and paid on time
Develop a route map for distribution of stocks to retailers
KRA2 Enhance Market Presence and Product/Brand Awareness Develop and expand the network of distributors and retailers
Generate orders
Negotiate With Retailers About Schemes And Benefits Of Product
Implement marketing schemes to attract consumers
Ensure that the retailers are aware of and are delivering product knowledge to end consumers
Collect feedback from consumers, retailers and distributors to identify pain points; understand if the customers are satisfied with the product; if they expect anything different etc
Support retailers with tertiary sales
Implement planned marketing and promotional strategies
KRA3 People Management Align people with business goals
Ensure that the sales executives are meeting their targets
Motivating the people to perform despite challenges
Ensure employee safety standards are met
Ensure that the team gets the incentives and reimbursements
Ensure that the sales executives are well trained so that they can meet performance standards and deliver targets
Retain talent.
KRA4 Bridging gaps between market needs and company's offerings
- Acts as an eye to the market and keeps track on regional trade sales
- Conducts top customer analysis on buying behavior pattern
- Identifying issues in the buying pattern and pointing out to the branch heads
