Area Sales Manager

We are looking for an experienced Area Sales Manager with strong experience in the large home appliances / consumer durables segment.

Key Responsibilities

• Achieve sales targets and drive revenue growth across the assigned territory.
• Manage and expand dealer and distributor networks.
• Onboard new dealers/distributors from the same or relevant segment.
• Manage and motivate the sales team to achieve KPIs.
• Conduct regular market visits and monitor competitor activities.
• Build strong relationships with dealers, distributors and key customers.
• Track sales, stock, market performance and prepare regular reports.

Requirements

• 4–10 years of sales experience, including at least 2 years in a managerial/supervisory role.
• Must have experience in large home appliances, such as:

AC, LED TV, Refrigerator, Washing Machine, etc.

• Strong experience in channel sales, dealer/distributor management and team handling.
• Proven record of achieving sales targets.
• Good communication, negotiation and leadership skills.
• Willingness to travel extensively within the assigned territory.
• Bachelor's degree in Business, Marketing or a related field preferred.

Candidates from the consumer durable / home appliance industry will be preferred.