- Posted 14 days ago
- Over 100 applicants have applied
Job Description
Area Sales Manager- Trade
JOB ID
JRO0783
REPORTING TO
Regional Sales Head - Trade
TYPE OF ROLE
People Management Role
LOCATION
Delhi
BU / DIVISION
Consumer Lighting
JOB PURPOSE
Lead the assigned geographical area and implement sales & collection strategies. Shortlisting of channel partners for appointment & achieving distribution reach. Meeting working capital requirements of the business.
Manage & monitor distributor performance & sustainability.
KEY RESPONSIBILITIES
- Responsible for sales forecasting and planning for the assigned area and channel planning based on market potential.
- Gather market intelligence on competition activities and propose strategic/ tactical interventions for share gain.
- Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets, meeting numeric & weighted distribution objectives, channel correction, etc.
- Monitoring of sales, collection & stocks on regular basis as budgeted.
- Ensuring placement of new products as per commercialization strategy. Sustain growth through new store growth and Same Stores Sales Growth (SSSG).
- Monitor the billing process product category v/s value wise on regular basis and ensure week wise billing.
- Ensuring implementation of retailer engagement programs /retailer bonding program effectively.
- Engage with channel marketing team for timely and effective promotion strategies.
- Share feedback & on ground information about marketing/ branding initiatives undertaken by organization & competition.
EDUCATIONAL QUALIFICATIONS
Graduation (any) Must have Knowledge of Sales & Marketing
WORK EXPERIENCE
- 5-7 years of experience
- Relevant experience in B2C sales - preferably from lighting & electrical industry and geographical exposure of the region.
CERTIFICATIONS
NA
PREFERRED/ ADDITIONAL REQUIREMENT
NA
REPORTEES
Sales Manager- Trade
INTERNAL / EXTERNAL INTERFACE
- SCM
- Logistics
- Marketing
- ABM
- Sales Coordinators
- Channel Partners
BEHAVIORAL COMPETENCIES
- Think Beyond
- Put Customers First
- Collaborate to Win
- Develop Talent
- Be the Best
- Be Agile
Role: Area Sales Manager (B2B)
Industry Type: Electronic Components / Semiconductors
Department: Sales & Business Development
Employment Type: Full Time, Permanent
Role Category: Enterprise & B2B Sales
Education
UG: Any Graduate
PG: Any Postgraduate
More Info
Key Skills
About Company
Bajaj Electricals Limited is a globally renowned Indian Consumer Appliances and Lighting Solutions company (its Power Transmission and Distribution projects business has been demerged to form Bajel Projects Limited). Headquartered in Mumbai with a turnover of INR 4641 crores (FY 23-24), it is a part of the $100 bn multinational conglomerate Bajaj Group founded by Shri Jamnalal Bajaj. The Company was established in 1938 and has stood the test for almost 85 years. It continues to enjoy consumer trust across various sectors it operates in and remains at the forefront of developing modern, technologically superior and aesthetic products and solutions.
Bajaj Electricals’ business portfolio spans Consumer Products (Appliances, Fans, Cookware) and Lighting Solutions (Consumer and Professional Lighting). They are a front runner in the industry with their key brand offerings comprising BAJAJ, Nirlep, Morphy Richards and Nex. They have an expansive network of 18 branch offices, 660+ distributors, and 2 lakh retail outlets across India, combined with over 620 consumer care centres reaching 19,000 pin codes, fortifying their dominant presence in the consumer products sector. Under their Lighting Solutions business, they offer a wide range of innovative LED lamps and fixtures, including panels and battens, to consumers and are known for their prowess