Area Sales Manager - Techno Commercial

About the Company - Novasol Ingredients Pvt. Ltd. is a leading provider of innovative food and nutraceutical ingredient solutions, serving customers across the Food, Beverage, Dairy, Bakery, Confectionery, Beverage, industries. We are committed to delivering high-quality ingredients backed by technical expertise, customer-centric solutions, and strong industry partnerships.

About the Role

We are looking for a dynamic and result-oriented Area Sales Manager – Techno Commercial to drive business growth across the Delhi NCR region. The ideal candidate should possess a strong blend of technical knowledge and commercial acumen in Food Ingredients and Nutraceutical Ingredients, with the ability to develop strategic customer relationships and deliver customized ingredient solutions.

Responsibilities

• Identify and acquire new customers in the Food, Beverage, Nutraceutical, Dairy, Bakery, Confectionery, Health Supplement, and Functional Food segments.
• Manage and strengthen relationships with existing customers through regular visits and technical support.
• Understand customer formulations and recommend suitable ingredient solutions in coordination with the Technical/R&D team.
• Prepare techno-commercial proposals, pricing, quotations, and negotiate commercial agreements.
• Coordinate with Procurement, Quality, Supply Chain, and Customer Service teams to ensure timely execution of customer requirements.
• Conduct product presentations, technical seminars, and application demonstrations for customers.
• Track market trends, competitor activities, new product launches, and customer requirements.
• Generate accurate sales forecasts, maintain CRM records, and submit periodic sales reports.
• Participate in industry exhibitions, conferences, and customer engagement activities.

Qualifications - Bachelor's or Master's degree in Food Technology, Food Science, Dairy Technology, or a related discipline. MBA in Marketing is an added advantage.

5–10 years of techno-commercial sales experience in Food Ingredients and/or Nutraceutical Ingredients.

Strong network with Food Processing, Nutraceutical, Health Supplement, Beverage, Dairy, Bakery, or Functional Food manufacturers in North India.

Sound understanding of ingredient applications, formulation support, and solution selling.

Excellent negotiation, presentation, and relationship management skills.

Strong commercial orientation with a customer-first approach.

Self-driven, target-oriented, and willing to travel extensively within the assigned territory.

Required Skills

Techno-Commercial Sales.

Business Development.

Key Account Management.

B2B Sales.

Solution Selling.

Customer Relationship Management.

Market Development.

Product Presentations.

Negotiation Skills.

Sales Forecasting.

Territory Management.

Cross-functional Coordination.