Area Sales Manager - Tamil Nadu

Position - Area Sales Manager

Experience - 5+ years

Location - Tamil Nadu

Lafit Lighting, a leading Indian brand in premium LED lighting, is recognized for its innovative and high-quality LED products. For over two decades, the company has been dedicated to delivering top-tier lighting solutions. With a spacious head office, two experience centers, and a cutting-edge manufacturing facility in Upper Thane, Mumbai, Lafit consistently broadens its product offerings and market presence through extensive R&D, catering to the growing demand for luxurious and innovative décor solutions.

KEY RESPONSBILITIES : 

Strategic

●Execute the 3 year rolling Sales Plan and Business Targets based on Product Segment and Geographical segment.

●Assist the Territory Sales Manager in Channel Partner Development and Retention for Dealer and Distribution

●Signage / Display / Branding of Lafit at Retail Outlets - Dynamic

Market Development:

● Identify and target new business opportunities within the state.

● Expand the customer base by developing relationships with key industry players

● Ensure effective coverage and penetration of the market by the sales team.

Operational

● Manage the sales operations within the allocated markets / Area, including pricing, contract negotiations, and order processing.

●    Ensure accurate and timely reporting of sales activities, results, and forecasts.

●   Coordinate with other departments, such as marketing, supply chain, and finance, to ensure seamless operations.

●    Ensure Monitoring of Sales Targets and proactive steps to ensure achievement of the same.

●   Proactive identification of slow and Non Moving inventory and timely liquidation to ensure minimum working capital blockage

●    Ensure Timely and accurate responding to leads / enquiries (from all sources) by the entire Sales Team

●    Control and manage selling and distribution overheads

●    Liaise with Marketing Team for effective value creation from Marketing spends

●    Ensure average collection cycle of 30-45 days from Sales date

●    Adhere to the Customer Credit evaluation process.

●    Deliver regular Sales Training and Product Training (Own Staff)

●    Deliver regular Product Awareness and Training ( Channel Partner)

Customer Relationship Management:

●    Build and maintain strong relationships with key customers, ensuring high levels of customer satisfaction.

●    Resolve customer issues and concerns in a timely and effective manner.

Industry Expertise:

●    Stay abreast of the latest industry trends and technological advancements in lighting.

●    Collaborate with the product development team to ensure our lighting solutions meet market demands and client expectations.

SKILLS 

●   5+ years of experience in Sales (Lighting Industry preferred) with at least 2+ years of experience in FMEG (Fast Moving Electrical Goods) 

●    Strong Go Getter and result oriented

●    Ability to analyze market data and develop strategic business plans.

●    Conflict Management and problem-solving ability

●    Strong analytical and decision-making skills.

●    Excellent communication (verbal and written), negotiation, and interpersonal skills.

●    Good emotional intelligence, discretion, and a commitment to confidentiality.