Area Sales Manager

Position Title

Area Sales Manager (ASM)

Brand: Absorbia

Company: Smilephile Healthcare

Product Portfolio: Baby & Adult Diapers (Primary Focus), Underpads, Wipes, Sanitary Napkins & more

Summary

Smilephile Healthcare is looking for a dynamic and result-oriented Area Sales Manager to drive growth for its flagship brand Absorbia across assigned territories. The role involves managing sales through a Super Stockist-driven distribution model, expanding market presence across districts, and building a high-performing frontline sales team.

The ideal candidate will have strong experience in the diaper category (baby & adult), deep trade relationships, and proven capability in managing and scaling sales teams across surgical, wholesale, and semi-wholesale channels.

Key Responsibilities

• Drive primary and secondary sales and ensure achievement of monthly, quarterly, and annual targets in the assigned area.
• Manage and expand the Super Stockist network across multiple districts, ensuring effective consignment movement and stock rotation.
• Recruit, train, manage, and motivate a team of Sales Officers (SO), Area Sales Executives (ASE), and Senior Sales Officers (SSO).
• Strengthen relationships with surgical distributors, wholesalers, semi-wholesalers, and key trade partners.
• Ensure effective market coverage, outlet expansion, and visibility execution for Absorbia products.
• Lead and execute go-to-market strategies, new product launches, and brand-building initiatives.
• Monitor collections, outstanding management, and credit discipline at distributor and trade levels.
• Coordinate closely with Super Stockists to ensure timely supply, optimal inventory levels, and product availability.
• Train field teams on product knowledge, competitive mapping, sales pitch, and hygiene category trends.
• Provide market feedback and inputs on pricing, schemes, promotions, and trade offers.
• Utilize mobile applications and CRM tools for sales tracking, reporting, and performance monitoring.
  

Experience & Skills Required

• 5+ years of sales experience in the diaper/hygiene category (baby and adult diapers).
• Minimum 3 years of experience managing and leading a field sales team.
• Strong market relationships in Super Stockist sales model.
• Hands-on experience with surgical, wholesale, and semi-wholesale trade channels.
• Well-established trade network among diaper and surgical wholesalers.
• Excellent knowledge of local geography, high-potential districts, and key outlets.
• Strong leadership, communication, negotiation, and analytical skills.
• Comfortable using mobile-based sales applications and reporting tools.
• Self-driven, target-focused, and passionate about building teams and brands.

Additional Requirements

• Must possess all relevant documents (ID proof, address proof, experience certificates).
• Two-wheeler ownership preferred for local travel.