Area Sales Manager

Principal Accountabilities:

1. Territory Sales Volumes

• Efficient management of Renault India commercial budgets.

• Implementation of commercial activity campaigns.

• Manage new model launches at the dealership end.

2. Market Share (based on TIV)

• Study competitor efforts and strategies in the territory and share relevant insights with H.O. teams.

• Provide feedback on the efficiency of dealer programmes.

• Micro‑level monitoring of dealership local marketing activities.

• Collaborate with Marketing to enhance brand visibility in the territory.

3. Customer Retention

• Monitor the dealership's Lost Customer Database.

• Conduct RCA for enquiries not converted into bookings.

• Strengthen dealership referral programmes.

• Implement initiatives to improve customer experience (CX) across the dealer network.

• Ensure dealer staff are trained per RIPL guidelines.

4. Dealer Relationship Management

• Assist the Business Manager with dealer financial performance issues.

• Build professional and motivational relationships with Sales Consultant teams.

• Ensure achievement of quality and profit objectives for assigned dealers.

Knowledge & Skills:

Qualifications :

• U.G, Degree or Diploma in Mechanical / Automobile Engineering : B.E / B.Tech

• Additional Qualification: Post Graduate Degree (MBA) or Diploma (PGDBM)

Relevant Experience :

Similar position in Channel Sales business with OEMs ; minimum 7 – 10 yrs of Field Experience

Core Competencies :

1. Commercial Acumen

2. Product Knowledge

3. Focus on Dealership Profitability

4. Competition Awareness

5. Customer Focus

6. Relationship management Skills (DP)

7. Collaborative Team Player, 8. Adaptability & Flexibility

9. Leadership (training & motivating dealership staff)