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Sweet Dreams India

Area Sales Manager (Pune-MH)

5-7 Years
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Job Description

Job Title: Area Sales Manager (ASM)

Location: Pune-MH

Job Type: Full-Time

Company Overview Sweet Dreams

Sweet Dreams (listed on NSE under the ticker SDREAMS) is India's premier sleepwear brand, with a legacy of 39 years in the fashion and lifestyle industry. We specialize in stylish and comfortable sleep and home wear that celebrates the transition from work to relaxation. With a strong retail presence across India, we continue to lead the market by blending innovation, comfort, and evolving lifestyle needs.

Role Description

We are seeking a dynamic and motivated Area Sales Manager (ASM) to drive sales growth, manage teams, and strengthen our presence in Pune-West Region. The role involves handling multiple retail outlets, expanding market reach, and ensuring operational excellence.

Key Responsibilities

1. Sales & Revenue Growth

  • Develop and execute sales strategies to achieve monthly, quarterly, and annual targets.
  • Monitor and analyze sales performance, ensuring consistent growth in revenue.

2. Team Management

  • Lead, mentor, and motivate the sales team to achieve sales objectives.
  • Conduct regular training sessions and performance reviews to enhance productivity.

3. Market Expansion & Customer Relations

  • Identify new market opportunities and strengthen relationships with key retailers and clients.
  • Address customer feedback and ensure superior service levels.

4. Operational Excellence

  • Ensure adherence to company policies and operational standards across all outlets, LFS , Traders and distributors
  • Coordinate with cross-functional teams for product availability, merchandising, and promotions.

5. Travel

  • Travel extensively within the assigned region to monitor performance and engage with partners.

Qualifications & Skills

  • Bachelor's degree in Business, Marketing, or a related field.
  • 5+ years of experience in sales (fashion, lifestyle, or retail industry must).
  • Strong leadership, communication, and team management skills.
  • Excellent verbal and written communication in English and Local Languages.
  • Ability to multitask, prioritize, and work under pressure.
  • Local candidate from Pune preferred.

What We Offer

  • Competitive salary with performance-based incentives.
  • Opportunities to grow with a leading brand in the apparel industry.
  • A collaborative and growth-oriented work culture.

Salary Range: 4.8 - 5.4 LPA

More Info

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About Company

Job ID: 133915715