Area Sales Manager - Publishing and EdTech

Company Description Sultan Chand & Sons (P) Ltd is a well-established educational publishing house with origins dating back to 1950, offering nearly 500 titles for learners from pre-primary to college level. The company is known for high-quality, well-designed, and affordably priced books that are widely prescribed in reputed schools and colleges across India, particularly in Accountancy and English Grammar. Its success is driven by continuous revision and updating of content to align with evolving curricula and learner needs, as well as strong author partnerships with experienced academicians and educationists. Guided by the national goal of Education for All, the organization maintains close engagement with teachers to stay informed about classroom requirements and improve its offerings. Headquartered in Darya Ganj, New Delhi, Sultan Chand & Sons operates an extensive marketing network with resident representatives across India and beyond to ensure responsive service and client satisfaction.

Role Description The Area Sales Manager – Publishing and EdTech is a full-time, on-site role based in Lucknow. This role is responsible for driving sales of educational publishing and EdTech products within the assigned territory by building strong relationships with schools, colleges, coaching institutes, and institutional partners. Day-to-day activities include planning and executing territory sales strategies, conducting client visits and product presentations, negotiating and closing orders, and overseeing timely delivery and post-sales support. The Area Sales Manager will monitor market trends, competitor activities, and customer feedback to identify new opportunities and suggest improvements in product positioning and marketing campaigns. The role also involves coordinating with internal teams such as marketing, customer service, and operations, preparing regular sales reports and forecasts, and participating in promotional events, workshops, and education fairs as required.

Qualifications

• Candidates should possess strong sales, business development, and account management skills, with experience in meeting targets within the education, publishing, or EdTech sectors.
• Candidates should possess skills in relationship building, stakeholder management, and customer service to effectively engage with educators, institutional buyers, and channel partners.
• Candidates should possess market research, data analysis, and reporting skills to track territory performance, identify trends, and prepare accurate sales forecasts.
• Candidates should possess communication, negotiation, and presentation skills to deliver compelling product demonstrations and close institutional deals.
• Candidates should possess planning, time management, and organizational skills to manage extensive field travel, sales pipelines, and multiple institutional accounts.
• Bachelor's degree in Business, Marketing, Education, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
• Prior experience in K–12 or higher education publishing, EdTech solutions, or institutional sales is highly beneficial.
• Comfort with using CRM tools, MS Office (Excel, Power