Area Sales Manager

Company Description Progcap (Desiderata Impact Ventures Private Limited) is a mission-driven financing technology firm focused on enabling micro and small enterprises at the last mile across India. The company provides affordable, customized credit solutions and digitizes supply chains to help underbanked semi-urban and rural retailers grow sustainably. By combining advanced technology with a unique delivery model, Progcap underwrites collateral-free working capital for businesses that traditionally lack access to formal finance. The organization emphasizes inclusion, impact, and scalability, offering team members the opportunity to contribute to financial empowerment and economic development.

Role Description The Area Sales Manager is a full-time, on-site role based in Lucknow, responsible for driving growth of Progcap's financing solutions across the assigned territory. This role involves identifying and onboarding micro and small retailers and channel partners, building strong relationships, and promoting Progcap's products to meet sales and portfolio targets. The Area Sales Manager will conduct regular market visits, understand local business needs, and gather insights to refine go-to-market strategies. Day-to-day activities include managing the sales pipeline, coordinating with credit and operations teams for smooth customer onboarding, tracking performance metrics, and ensuring high levels of customer satisfaction and retention. The role also includes monitoring portfolio quality, supporting collections when needed, and representing Progcap in local market initiatives and partner engagements.

Qualifications

• Experience in field sales, business development, or channel management in financial services, fintech, FMCG, or related sectors.
• Strong relationship-building and stakeholder management skills, with the ability to engage retailers, distributors, and partners across semi-urban and rural markets.
• Solid knowledge of basic credit concepts, lending products, or MSME financing, with an ability to explain financial solutions clearly to customers.
• Proficiency in data-driven decision-making, including tracking sales performance, portfolio quality, and market trends using spreadsheets or CRM tools.
• Effective communication and negotiation skills in English and local languages, with the ability to present, convince, and close deals.
• Comfort with mobile and digital tools for customer onboarding, documentation, and reporting.
• Ability to work independently in the field, manage multiple priorities, and meet targets within defined timelines.
• Bachelor's degree in Business, Commerce, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
• Prior experience in lending to small retailers or working with semi-urban and rural markets is preferred.