Area Sales Manager

Company Description Ornima Bakery Ingredients is an ISO 22000:2006 certified company specializing in innovative products, raw materials, and application expertise for the bakery, patisserie, decorative, and chocolate sectors. The company focuses on supporting customers in delivering nutritious and great-tasting food to their local communities. Ornima positions itself as a reliable partner in innovation, working closely with clients to develop solutions that meet diverse market needs. Team members collaborate across product and application functions to bring high-quality ingredients and services to customers worldwide.

Role Description The Area Sales Manager is a full-time, on-site role based in Ludhiana/Jalandhar. This position is responsible for managing and growing sales in the assigned territory, including developing new business, nurturing existing customer relationships, and meeting revenue and margin targets. Day-to-day tasks include visiting bakery and confectionery clients, presenting product solutions, negotiating pricing and contracts, and providing technical support in collaboration with application specialists. The role also involves monitoring market trends, planning and executing sales strategies, preparing sales reports and forecasts, and coordinating with internal teams on orders, deliveries, and customer service issues. The Area Sales Manager is expected to represent Ornima professionally, uphold food safety and quality standards, and contribute to long-term customer partnerships.

Experience :- 3 to 5 yrsSalary :- 35,000 to 45,000 pm Location :- Punjab & HaryanaPreferred Industry :- Bakery Industry

Qualifications

• Strong sales and business development skills, including territory management, negotiation, and relationship building with B2B customers.
• Knowledge of bakery, patisserie, chocolate, or food ingredients, with the ability to understand product applications and explain technical features to clients.
• Solid communication and presentation skills, including clear written and verbal communication and confident client-facing interaction.
• Analytical and planning abilities, such as using sales data, setting targets, forecasting, and organizing customer visits and market coverage.
• Proficiency with basic digital tools (e.g., email, spreadsheets, CRM or sales tracking systems) to manage leads, accounts, and reports.
• Preferred experience in Bakery ingredients, or related industry in a field sales or area management capacity.
• Ability to work independently, travel within the assigned region, and collaborate effectively with cross-functional teams.
• Bachelor's degree in Business, Marketing, Food Technology, or a related field is preferred; relevant practical experience may also be considered.