Location: Patna, Bihar (on-site)
Work Expereince : 4+ years
Salary : 7 LPA
Industry: Healthcare / Diagnostics
Employment Type: Full-Time
About The Role
We are looking for a dynamic and result-driven
Area Sales Manager to drive business growth across Patna and surrounding regions. The ideal candidate should have proven experience in
diagnostic sales, strong relationships with doctors and hospitals, and a successful track record of achieving revenue targets through referral network development.
This role is focused on expanding the laboratory's market presence, increasing test volumes, and building long-term partnerships with healthcare professionals and institutions.
Key ResponsibilitiesBusiness Development
- Generate business through doctors, physicians, clinics, hospitals, nursing homes, and healthcare institutions.
- Develop and strengthen referral networks to increase diagnostic test volumes.
- Identify new business opportunities and partnerships within the assigned territory.
- Achieve monthly and quarterly revenue targets.
Doctor & Hospital Relationship Management
- Build and maintain strong relationships with:
- Doctors and Specialists
- Hospitals and Nursing Homes
- Clinics and Healthcare Centers
- Healthcare Decision Makers
- Conduct regular visits and engagement activities to enhance business relationships.
- Promote diagnostic services, health packages, and new test offerings.
Market Expansion
- Map potential territories and identify growth opportunities.
- Analyze market trends, competitor activities, and customer requirements.
- Develop strategies to increase market penetration and brand visibility.
Team Management (If Applicable)
- Lead and guide field sales executives.
- Monitor team productivity and target achievement.
- Provide coaching and field support to improve performance.
Coordination & Client Service
- Coordinate with laboratory operations to ensure seamless service delivery.
- Ensure timely report delivery and high customer satisfaction.
- Resolve client concerns and maintain service quality standards.
Key Performance Indicators (KPIs)
- Revenue achievement against monthly targets.
- Increase in diagnostic test volumes.
- Number of new doctors, hospitals, and referral partners onboarded.
- Client retention and repeat business generation.
- Territory growth and market coverage.
- Team performance and productivity (if handling a team).
Required Skills & CompetenciesMust-Have
- Proven experience in Diagnostics Sales.
- Strong network of doctors, clinics, hospitals, and healthcare professionals.
- Excellent relationship-building and account management skills.
- Strong communication, negotiation, and presentation abilities.
- Ability to consistently achieve sales targets.
Preferred
- Knowledge of pathology, laboratory services, and healthcare diagnostics.
- Experience in territory management and business expansion.
- Team handling experience.
Qualification & Experience
- Graduate in any discipline; MBA preferred.
- 4 years of experience in Diagnostic Laboratory Sales (Mandatory).
- Strong understanding of the Patna healthcare market.
- Existing relationships with doctors, clinics, and hospitals in Bihar preferred.
- Willingness to travel extensively within the assigned territory.
Skills: healthcare,diagnostics sales,sales,nursing homes,management,clinics,doctors,hospitals
