Area Sales Manager

Job Summary:

We are seeking a driven and experienced Area Sales Manager to oversee and expand our sales

operations across Chandigarh. The ideal candidate will be responsible for driving secondary and

primary sales, managing a team of sales officers, maintaining strong relationships with

distributors and retailers, and achieving revenue and growth targets.

Key Responsibilities:

Sales Strategy & Execution:

o Develop and execute territory-wise sales plans to meet company targets.

o Monitor performance metrics and ensure achievement of monthly, quarterly,

and annual sales goals.

Team Management:

o Lead, train, and motivate a team of Sales Officers and Territory Sales Executives.

o Monitor field activities and conduct regular team reviews.

Channel & Distribution Management:

o Appoint, manage, and nurture distributor relationships.

o Ensure optimal stock availability, order fulfillment, and billing processes.

Market Development:

o Expand retail penetration and improve numeric and weighted distribution.

o Analyze market trends, competitor activities, and customer preferences.

Reporting & MIS:

o Maintain sales reports, track KPIs, and provide insights to leadership.

o Use data to forecast demand and make territory-level decisions.

Key Requirements:

Education: Bachelor's degree in business administration, Marketing, or a related field

(MBA preferred).

Experience: 58 years of experience in FMCG sales, with at least 2 years in a similar

ASM role.

Location Familiarity: Strong knowledge of Chandigarh geography, retail landscape, and

languages.

Skills:

o Strong analytical, negotiation, and leadership skills.

o Fluency in English and Kannada; additional South Indian languages a plus.

o Proficiency in MS Office; experience with ERP/Salesforce systems is a bonus.

o Ability to travel extensively within the assigned territory.

Preferred Attributes:

Entrepreneurial mindset with strong ownership and accountability.

Experience in launching new products and opening new markets.

Demonstrated ability to handle a multi-channel distribution setup.