Area Sales Manager
Job Description
Area Sales Manager (ASM)
Qualifications
- Minimum 2 years of experience as a Team Leader/Branch Manager in a Microfinance, NBFC, Fintech, or DSA loan business.
- Proven experience in secured/unsecured loan sales, preferably Group Loans or Personal Loans.
- Prior experience managing a team of 7–10 Field Sales Executives and consistently achieving monthly sales targets.
- Graduate in any discipline.
Skills & Competencies
- Strong leadership and people-management skills.
- Ability to train, mentor, and develop Field Sales Officers.
- Comfortable with regular field visits, customer meetings, and on-ground coaching.
- Experience in lead generation, login conversion, disbursal, and collection monitoring.
- Good working knowledge of Excel/Google Sheets for daily MIS and performance tracking.
- Strong communication skills in Hindi; knowledge of the local language will be an added advantage.
Role Expectations
- Lead and manage 10–15 Field Sales Officers within the assigned territory.
- Drive monthly targets for leads, logins, approvals, and disbursals.
- Conduct regular field audits and accompany FSOs to improve productivity and sales execution.
- Deliver onboarding and refresher training on sales processes, SOPs, and compliance.
- Coordinate with Operations and Credit teams for timely file processing and issue resolution.
- Execute marketing and customer acquisition activities across industrial clusters.





