- Driving topline growth
- Accurate planning of sales at a monthly level for his/her respective channel partners and sales team.
- Drive the achievement of primary and secondary sales target for the area
- Plan and achieve specific revenue and volume based targets across focused categories, channel objectives as per the business plan
- Leverage trade schemes, GTM initiatives to drive growth in the area
- Plan and execute the new product launches in specific markets, channels to achieve the set targets as per the business plan
- Identify and recommend infrastructure needs for driving business growth in geography
- Channel Partner Management
- Ensure overall availability of distribution infrastructure for the area (distributors, 3P salesmen, Vans).
- Aligning channel partners for yearly and monthly business plans and conduct regular business reviews.
- Achieve coverage and distribution norms with focus on category, channels
- Negotiate, influence distributors for achievement of targets, investments, settlement of claims, enable the availability of stocks etc. Manage distributor ROI.
- Adherence to SOPs, commercial and supply chain hygiene for the area
- Execute growth, customer development and customer marketing plans, market expansion plans by partnering with CD, CM team
- Excellence in Execution
- Implement sales processes, SOPs with strong focus on adherence and quality
- Monitor competition activities to drive necessary changes and improvements in sales and distribution planning -
- Drive the overall RE management through effective implementation of visibility, merchandising and loyalty programs across channels
- Drive adherence in teams towards market working norms
- Drive utilization of MIS systems, SFA system across the distributor and field force teams
- Establish ongoing review mechanisms with team and channel partners. Resolve operational issues for both team and channel partners
- Managing & Leading Teams
- Hire, induct, coach and guide teams towards achievement of sales & distribution objectives
- Set performance targets, monitor performance, suggest and support improvement on a continuous basis
- Communication of methods, policies and ways of working to the team members to drive compliance to SOPs
- Build motivation, enthusiasm in the field teams
