Area Sales Manager

Job Description: Area Sales Manager

Location : South Delhi/Gurgaon

Role Purpose

To drive sales of Gresbond products (tile adhesives, grouts, cleaners) through dealer networks, influencers (masons/contractors), and direct market engagement, ensuring strong brand visibility and business growth.

Key Responsibilities

1. Sales & Business Development

• Achieve monthly and quarterly sales targets in assigned territory.
• Drive secondary sales through retailers, dealers, and distributors.
• Identify new business opportunities in construction sites, retail counters, and local markets.
• Promote the complete range of tile adhesives, grouts, and related products.

2. Dealer & Retail Network Management

• Develop and maintain relationships with dealers, retailers, and channel partners.
• Ensure product availability and visibility at retail counters.
• Expand dealer network and appoint new retailers in the territory.
• Support dealers with schemes, promotions, and merchandising.

3. Influencer Engagement Build strong relationships with:

• Masons
• Contractors
• Tile installers
• Builders & small developers
• Conduct mason meets, site visits, and product demonstrations
• Promote loyalty programs and incentives (for contractors/masons)

4. Product Promotion & Technical Selling

• Educate customers and influencers on:
• Product application.
• Benefits over traditional cement fixing.
• Correct usage techniques.
• Conduct on-site demos and training sessions.
• Resolve basic product/application queries.

5. Market Intelligence

• Track competitor activity, pricing, and schemes.
• Provide feedback on market trends and customer preferences.
• Identify gaps and opportunities in the territory.

6. Reporting & Coordination

• Maintain daily sales reports, visit reports, and pipeline data.
• Coordinate with supply chain/logistics for timely deliveries.
• Work closely with marketing team for campaigns and promotions.

Key Skills Required

• Strong retail & channel sales experience
• Good communication and negotiation skills
• Relationship-building with dealers and influencers

Qualification & Experience

• MBA - Preferred
• 2–6 years of experience in: Tile Adhesive