Area Sales Manager - General Trade (Mumbai)

Job Summary

We are looking for a dynamic and result-driven Area Sales Manager (ASM) to manage and expand our General Trade business in Kolkata. This is primarily a field-based role requiring strong market execution, distributor management, and retail-level engagement to drive sales growth for our Home & Kitchen product range.

Duties and responsibilities

• Build, appoint, and manage a strong distributor network across the assigned territory/City

• Ensure effective coordination with distributors on stock availability, order planning, and timely payments

• Drive primary and secondary sales to achieve monthly and quarterly targets

• Conduct regular market visits to monitor retailer coverage, visibility, and competitor activity

• Execute in-store promotions, merchandising, and activation activities at the retail level

• Ensure proper implementation of trade schemes and promotional campaigns

• Track stock movement and minimize out-of-stock situations in the market

• Develop strong relationships with distributors, retailers, and key trade partners

• Provide regular sales reports, market feedback, and insights to the management team

Desired Candidate Profile

• 5–8 years of experience in General Trade, preferably in Home & Kitchen categories

• Strong understanding of distributor handling and retail sales execution

• Proven ability to meet sales targets and expand market presence

• Good communication, negotiation, and interpersonal skills

• Willingness to travel extensively within the assigned territory

• Self-motivated, proactive, and result-oriented