Area Sales Manager- FMCG Industry

Responsibilities:

• Manage distributor sales operations across assigned territories to achieve primary and secondary sales targets.
• Expand retail coverage by identifying new outlets, developing routes, and improving product availability.
• Drive market expansion initiatives and implement sales strategies to increase brand presence.
• Build and maintain strong relationships with distributors, retailers, and key trade partners.
• Monitor distributor performance, stock levels, claims, and credit management.
• Track competitor activities, market trends, and provide regular insights to support strategic decisions.
• Ensure proper execution of promotions, schemes, visibility plans, and product launches.
• Train and motivate distributor sales representatives to enhance performance and productivity.
• Prepare and share periodic sales reports, market feedback, and territory performance updates.

Requirements:

• Strong experience in FMCG field sales, distributor management, and retail operations.
• Ability to analyze markets, identify opportunities, and drive sales initiatives.
• Good communication, negotiation, and team-handling abilities.
• Willingness to travel extensively within assigned territory.