Area Sales Manager

Company Description

Farmology is an agritech company building proprietary, IP-backed organic farm-inputs integrated with AI-powered digital agronomy.

We operate at the intersection of biological agri-inputs, precision farming, and data-led advisory, serving commercial farmers, plantations, and progressive agri-retail networks.

Our products are not commodities. They require technical selling, agronomic understanding, and outcome-based conversations.

Role Description

This is a full-time on-site role for an Area Sales Manager. The Area Sales Manager will oversee sales operations, drive revenue growth, and develop strategies to achieve business targets in the region North & South 24 parganas districts. The Area Sales Manager (ASM) will be responsible for driving adoption, revenue, and market penetration of Farmology's proprietary organic fertilizers and crop protection products across the assigned territory.

This role is field-intensive and demands strong agronomy-backed sales capability, distributor management skills, and the ability to sell technology-enabled solutions, not just bottles.

Sales & Revenue Growth

Achieve primary and secondary sales targets for Farmology's organic nutrition and protection portfolio

Develop and execute territory-level sales plans aligned with crop cycles and regional priorities

Expand presence across agri-input retailers, distributors, FPOs, and large farmers / plantations

Distributor & Channel Management

Appoint, manage, and grow distributors and dealers within the assigned area

Ensure optimal stock rotation, credit discipline, and visibility at the retail level

Drive retailer engagement through schemes, demos, and technical programs

Technical & Solution-Based Selling

Position Farmology products as performance-driven alternatives to conventional agrochemicals

Conduct field demonstrations, crop trials, and farmer meetings to prove results

Educate channel partners and farmers on dosage efficiency, crop response, and ROI

Technology Adoption & Data Discipline

Promote Farmology's digital agronomy platform (web/app-based) for crop advisory, disease detection, and farm monitoring.

Capture field-level data, farmer feedback, and crop insights through the company's tech tools.

Work closely with the agronomy and product teams to close feedback loops from the field

Market Intelligence & Execution Excellence

Track competitor activity, pricing, schemes, and farmer behavior

Provide structured market feedback for product improvement and new launches

Maintain accurate reporting on sales, collections, demos, and market development activities

Candidate Profile

Experience

48 years of experience in agrochemical / agri-input sales

Prior exposure to biologicals, organic inputs, or specialty agri-products preferred

Experience in territory handling and distributor-led sales models is mandatory

Skills & Capabilities

Strong agronomic understanding of crops, pests, nutrition, and farmer practices

Ability to sell value and outcomes, not discounts

Comfortable using apps, dashboards, and digital reporting tools

High field stamina with disciplined execution mindset

Attitude & Mindset (Critical)

Entrepreneurial, accountable, and numbers-driven

Comfortable working in a performance-focused, fast-scaling startup environment

Willing to be challenged on logic, data, and resultsno comfort-zone selling

What This Role Is NOT

Not a desk job

Not a discount-led FMCG sales role

Not suitable for candidates who avoid field execution or technical conversations

What We Offer

Opportunity to sell proprietary, differentiated products, not me-too formulations

Exposure to next-generation agritech and digital farming tools

Fast growth for high performers with clear ownership and accountability