Area Sales Manager

Job Overview

We are looking for a dynamic and result-oriented Area Sales Manager – Dealer & Channel Sales to develop and expand our dealer and distributor network in the assigned territory.

The ideal candidate should have strong experience in dealer appointment, channel development, market expansion and sales growth, preferably from the electrical, building materials, lighting, wiring accessories, cable management or interior products industry.

Key Responsibilities

• Develop and expand the dealer, distributor and channel partner network.
• Identify and appoint new dealers in existing and untapped markets.
• Generate business through dealers and channel partners.
• Achieve monthly, quarterly and annual sales targets.
• Manage and grow existing dealer relationships.
• Conduct regular market and dealer visits.
• Develop new territories and increase brand penetration.
• Generate enquiries and convert them into orders.
• Coordinate with dealers for quotations, orders, deliveries and payments.
• Conduct product presentations and dealer training.
• Build relationships with electrical contractors, architects, interior designers and other influencers.
• Monitor competitor products, pricing and market activities.
• Ensure timely collection of outstanding payments.
• Maintain accurate sales pipeline, dealer data and daily activity reports in CRM.
• Work closely with the management and internal teams to achieve territory growth.

Candidate Profile

• Graduate / Diploma / MBA in Sales & Marketing preferred.
• 3–7 years of experience in dealer/channel sales.
• Experience in electrical products, wiring accessories, lighting, building materials, interior products or related industries preferred.
• Strong dealer and distributor network will be an advantage.
• Excellent communication, negotiation and relationship-building skills.
• Strong knowledge of the local market and territory.
• Target-oriented and capable of working independently.
• Willingness to travel extensively within the assigned territory.
• Good knowledge of MS Office and CRM software.