Area Sales Manager

We're Hiring – Area Sales Manager (ASM) – U.P & Bihar

About CHKOKKO

CHKOKKO, founded in 2018 in Ludhiana, Punjab, is an innovative brand redefining Indian athleisure. Combining style and functionality, our high-performance activewear is designed for all bodies, empowering individuals to show up for themselves with confidence and comfort.

Job Title: Area Sales Manager – U.P & Bihar

Base Location: Lucknow

Department: Sales & Business Development

Reporting To: Sales Head

Salary: Up to 6.5 LPA

Role Overview

The Area Sales Manager (ASM) will be responsible for driving sales growth, setting up & expanding distribution, and building strong partner base for CHKOKKO products across U.P & Bihar. The role involves appointing new distributors, managing channel partners, developing new markets, and executing strategic business initiatives.

Key Responsibilities1. Business Development / Network Expansion

• Identify new business partners, opportunities and channels to grow business.

• Building distributor network across the territory assigned.

• Identify and appoint new regional chains, institutional partners in untapped markets.

• Build relationships with key clients and take initiatives to increase brand business & visibility.

2. Sales Management

• Achieve sales targets for the assigned territory (primary & secondary sales).

• Develop and implement sales strategies to maximize revenue.

• Drive volume growth and market share expansion.

3. Team Management

• Set KPIs and monitor team performance.

• Conduct regular field visits and performance reviews.

4. Channel & Trade Management

• Manage distributor ROI, margins, and inventory levels.

• Execute trade schemes, promotions, and branding/visibility initiatives.

• Ensure strong distributor and retailer engagement.

• Track competitor activities, pricing, and promotions.

Key Requirements

• Education: Graduate / MBA

• Experience: 7–10+ years in apparel / accessories / sports / consumer goods / footwear.

• Proven experience in handling distribution network for U.P & Bihar.

• Strong network with distributors and trade channels.

• Excellent negotiation and communication abilities.

Key Skills

• Sales & Operations

• Distribution Management

• New Store Opening

• Business Development

• Team Leadership

• Channel Management

• Competition/Market Analysis

Candidates comfortable with the compensation budget of up to 6.5 LPA may only apply

Interested candidates may share their profile on [Confidential Information] or connect with us to explore this opportunity.