Area Sales Manager (B2G/ B2B/ Institutional- Electrical Industry Only)

We have two different roles:-

1. Area sales Manager B2G
2. Area sales Manager B2B

Industry: Wires & Cables / Switchgear / Motor / Pump/ Transformer

Location: Ahmedabad, Gujarat

Experience: 10+ Years

Salary: 15–25 LPA

About the Role

We are looking for an experienced Sales Manager to drive business through B2G (Government Sales) and B2B (Corporate/Institutional Sales) channels. The candidate should have strong experience in government tenders, PSU sales, institutional clients, and business development within the electrical industry.

Key Responsibilities

• Develop business opportunities with government departments, PSUs, private companies, institutional clients, and infrastructure projects.
• Identify and participate in government tenders, e-procurement opportunities, and institutional sales opportunities.
• Manage tender documentation, technical and commercial bids, pricing, and timely submissions.
• Build relationships with either government officials or contractors, consultants, builders, EPC companies, and corporate clients.
• Drive sales of electrical products, including wires and cables, Motors, Pump, Transformer switchgear, and other electrical equipment.
• Coordinate with internal teams for quotations, product specifications, compliance, order processing, and execution.
• Follow up on purchase orders, project deliveries, collections, and payment realization.
• Achieve sales targets and develop a strong pipeline of government and private-sector business.

Required Skills & Qualifications

• Bachelor's degree in Engineering, Business Administration, or a related field.
• 10+ years of experience in B2G, B2B, Government, PSU, or Institutional Sales.
• Experience in Electricals / Wires & Cables / Lighting / Switchgear is preferred.
• Hands-on knowledge of government tendering, e-procurement portals, and bid management.
• Experience handling corporate clients, EPC contractors, consultants, and infrastructure projects.
• Strong business development, negotiation, relationship management, and sales closure skills.