Job Title - Area Sales Manager- FMCG
Office Location - Mira Road, Mumbai
Regions - Mumbai & Navi Mumbai
Work Location - Different Sites
Wording Days: 6 Days Working
Website: www.asmitagroup.com
Key Responsibilities
Modern Trade (MT):
- Develop and implement sales strategies for modern trade accounts (large-format retail chains, supermarkets, e-commerce, etc.).
- Negotiate and manage terms with key accounts including listings, margins, promotions, and visibility.
- Build strong relationships with category managers, buyers, and modern trade partners.
- Monitor and analyse sales performance, market trends, and competitor activities to identify opportunities.
- Ensure timely execution of in-store activations, promotions, and merchandising.
Exports:
- Identify, develop, and manage international markets and distributors for FMCG products.
- Handle export documentation, compliance, and coordination with logistics/shipping partners.
- Expand presence in targeted countries through partnerships, trade fairs, and distribution networks.
- Achieve sales targets and ensure profitability in export markets.
- Ensure compliance with international quality, packaging, and regulatory standards.
General:
- Achieve monthly, quarterly, and annual sales targets across both channels.
- Lead and mentor a sales team for effective execution.
- Work closely with marketing, supply chain, and finance teams to ensure smooth operations.
- Prepare regular sales reports, forecasts, and presentations for management review.
Required Skills & Experience
- Education: MBA/PGDM in Sales & Marketing (preferred) or Graduate with strong FMCG background.
- Experience: Minimum 8 to 10 years in FMCG sales with significant exposure to modern trade and export markets.
- Must have established relationships with Dmart, Reliance, and other modern trade accounts.
- Strong negotiation, key account management, and distributor handling skills.
- Knowledge of export procedures, documentation, and compliance.
- Excellent communication, leadership, and relationship-building abilities.
- Ability to work under pressure and achieve ambitious sales targets.
