Area Sales Manager (ASM) Premium Car Dealership

A leading premium car dealership in Tamil Nadu with presence across Chennai and other places in TN is seeking a dynamic Area Sales Manager to drive retail sales, customer engagement and team performance. The dealership emphasizes high-quality customer service, strong product knowledge, long-term customer relationships and a memorable luxury buying experience.

*Key Responsibilities:*

- Develop and execute area sales strategy for premium cars (sedans, SUVs, EVs) achieving monthly/quarterly targets across assigned Chennai territories.

- Manage HNI (High Net-worth Individual) client relationships from hospitality, real estate and other premium sectors, leveraging strong networking for lead generation.

- Lead sales team through coaching, target allocation and performance monitoring.

- Conduct market analysis, competitor benchmarking (BMW, Mercedes, Volvo, Audi etc.) and identify growth opportunities.

- Drive test drives, product demonstrations, and closing deals for premium/EV models with multilingual HNI clients.

- Collaborate with service, finance, and marketing teams for seamless customer journey.

- Maintain accurate CRM records and sales forecasting reports.

*Key Result Areas (KRAs):*

- Monthly sales volume

- HNI customer acquisition

-Team sales productivity

- Customer satisfaction score - 95%+

*Required Qualifications & Experience:*

**Must-Have:**

- Few years sales experience in premium/luxury car dealerships (Mercedes, BMW, Volvo, Audi, Jaguar, Porsche etc.)

- **Exposure to premium car dealerships in and around Tamil Nadu (Chennai, Coimbatore, Madurai, etc.)**

- Proven HNI client management and networking in Chennai & Tamilnadu market.

- Fluency in English,Tamil, Hindi etc. for diverse HNI client interactions.

- Strong Chennai & Tamilnadu market knowledge and dealer network.

*Preferred Candidates:*

- Clients/contacts from hospitality and real estate backgrounds who have worked in luxury car segment.

- Prior exposure dealing with HNI clients from these premium sectors.

*Asset (Highly Desirable):*

- Knowledge of Electric Vehicles (EV) Viz. - sales, features, incentives for premium EV models available in India including BMW iX/i7, Mercedes EQS/EQE, Audi e-tron Q8, Volvo EX30/EX90, Porsche Taycan etc.

- Prior premium/luxury brand sales experience preferred.

*Skills & Competencies:*

- Sales Strategy

- Relationship Management

- Team Leadership

- Market Analysis

- Negotiation Skills

- CRM/Reporting

- EV Product Knowledge

- HNI Networking

- *Tamil Nadu Market Exposure*