Area Sales Executive - Modern Trade

Key Responsibilities:

Sales & Target Achievement:

• Drive primary and secondary sales for Modern Trade in Bangalore
• Achieve monthly, quarterly, and annual sales targets.
• Manage and grow business with national and regional modern trade accounts

Team Management:

• Lead, mentor, and supervise a team of Sales Officers and Merchandisers.
• Monitor team performance and provide necessary training and guidance.
• Ensure adherence to beat plans and market coverage.

Account Management:

• Maintain strong relationships with category managers and store managers of key MT accounts.
• Negotiate visibility, promotions, and joint business plans.
• Execute trade marketing plans effectively.

Operational Excellence:

• Ensure planogram compliance and optimal shelf visibility.
• Manage stock levels, timely replenishment, and order processing.
• Coordinate with distributors/SS for product availability and timely deliveries.

Market Intelligence:

• Track competitor activities and market trends.
• Share insights with internal stakeholders to aid strategic planning.

Reporting:

• Regularly update sales performance, stock status, and team activities.
• Submit accurate and timely MIS reports.

Qualifications & Skills:

• Graduate/MBA in Sales, Marketing, or related field.
• 3–5 years of experience in Modern Trade sales, preferably in FMCG/Consumer Goods.
• Experience in handling modern trade accounts and managing teams.