Area Sales Executive

Position: Area Sales Executive (ASE)

Location: Chennai (Local candidate preferred)

Segment: Pet Nutrition

Must have: Chennai territory exposure, strong Microsoft Excel

Language proficiency: Tamil and English (Fluent)

Candidates from top FMCG with MBA is preferred

About MARS

MARS is a global family-owned business with a diverse portfolio of leading brands across pet care, food, and snacking. MARS Petcare, is committed to transforming the health and well-being of pets through precise nutritional solutions and science-led pet nutrition.

Role Overview

We are looking for a dynamic and result-oriented Area Sales Executive (ASE) to drive business growth for the Petcare segment across the assigned territory.

This is a team handling role responsible for managing the key account, distributor model, direct retail execution, and relationships with retail outlets. The candidate will be expected to drive sales, distribution, visibility, and execution across the assigned market.

Key Responsibilities

• Manage the Specialized Pet Trade channel and direct retail business across the assigned territory.
• Oversee Specialized Pet Trade (SPT) operations across the region.
• Handle and expand the distribution network, including distributors, veterinarians, and breeders, pet shops.
• Handle only SPT channels. No regular GT market.
• Ensure effective product availability, distribution, visibility, and execution across assigned outlets.
• Build strong relationships with distributors, retailers, and key stakeholders.
• Identify opportunities for increasing numeric distribution and improving outlet productivity.
• Execute channel strategies and promotional initiatives at the retail level.
• Monitor market trends, competitor activities, pricing, schemes, and product movement.
• Ensure timely order generation, follow-ups, and achievement of sales targets.
• Work closely with distributors to improve business performance and market coverage.
• Maintain accurate market and sales information and provide regular updates to the reporting manager.
• Develop new outlets and strengthen existing retail relationships to expand the business footprint.
• Ensure adherence to company policies, processes, and compliance requirements.

Candidate Profile

• Candidates with experience in FMCG, Pet Industry, and, Pharma, will be considered.
• Prior experience in distributor management and/or direct retail sales will be an advantage.
• Strong communication, negotiation, relationship-building, and execution skills.
• Ability to independently manage a territory and deliver business outcomes.
• Comfortable working in a field-intensive, target-oriented individual contributor role.
• Should demonstrate strong ownership, market understanding, and customer orientation.

Education: MBA preferred

Experience: 6-10 Years preferred

Relevant experience: Sales / Territory Management / Channel Sales / Retail Sales

Industry flexibility: FMCG, FMCD, Pet Care, Pharma or strong SPT or Key account exposure