Job Description
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+13 An Area Sales Manager or Executive drives revenue, manages channel partners (distributors/retailers), and leads field teams within a specific geographical territory. They are responsible for executing go-to-market strategies, mentoring sales representatives, and expanding market share to meet regional targets.Core ResponsibilitiesSales & Revenue Generation: Achieve monthly, quarterly, and annual sales targets by driving primary (company-to-distributor) and secondary (distributor-to-retailer) sales.Network & Channel Management: Expand the distribution network, appoint new dealers, and maintain strong relationships with existing channel partners.Team Leadership: Recruit, train, and manage a team of field sales officers/executives. Conduct daily meetings, set individual targets, and conduct joint fieldwork.Market Expansion & Penetration: Identify potential new markets and customer segments within the assigned territory.Market Intelligence: Monitor and analyze competitor activities, pricing strategies, and market trends, reporting these insights to senior management.Payment Collection: Ensure timely collection of payments and manage outstanding accounts to minimize financial risk.Key Performance Indicators (KPIs)Sales Target Achievement: Total revenue generated vs. assigned quotas.Distribution Reach: Number of active outlets and new accounts opened.Collection Metrics: Outstanding dues and Days Sales Outstanding (DSO).Team Productivity: Activity rates, call-to-conversion ratios, and territory coverage metrics.Requirements & QualificationsEducation: Bachelor's degree in Business, Marketing, or a related field; MBA is often preferred.Experience: 2 to 10+ years of proven field sales or sales management experience, depending on the role level.Skill Set: Strong negotiation, leadership, and analytical skills. Proficiency in CRM software and Microsoft Excel is standard.Mobility: Willingness to frequently travel across the designated territory
