Area Sales Executive

Company Description Bright Office Products has been serving the coding and marking industry since 1986, building a strong and diverse client base over several decades. Headquartered in Mumbai, Maharashtra, the company operates as an Individual–Proprietor venture with a focus on reliable, customer-oriented service. Bright Office Products is a leading provider of TIJ ink cartridges, TIJ handheld inkjet printers, and TIJ online inkjet printers. These products support a wide range of coding and marking requirements across industries, giving team members exposure to varied client needs and applications. The organization emphasizes long-term partnerships and responsive solutions to meet evolving customer demands.
Role Description The Area Sales Executive role is a full-time, on-site position based in Mumbai. In this role, the individual will identify and pursue new business opportunities, manage existing client relationships, and promote the company's range of TIJ ink cartridges and inkjet printers. Daily responsibilities include meeting with prospective and current customers, understanding their coding and marking requirements, preparing proposals and quotations, and negotiating pricing within company guidelines. The Area Sales Executive will conduct regular market visits, track competitor activities, and provide feedback on customer needs to internal teams. The role also involves maintaining accurate sales reports, achieving assigned targets, coordinating with service and operations teams, and representing the company at relevant industry events or customer demonstrations.
Qualifications

• Sales and customer relationship skills, including lead generation, client engagement, and negotiation abilities.
• Basic technical understanding of coding and marking solutions, TIJ ink cartridges, and TIJ handheld/online inkjet printers.
• Communication and presentation skills, with the ability to explain product benefits and solutions clearly to diverse customers.
• Planning and reporting skills, including territory management, pipeline tracking, and documentation of sales activities.
• Prior experience in B2B sales, preferably in industrial products, printing, packaging, or related sectors.
• Ability to work independently in the field, manage time effectively, and meet performance targets.
• Proficiency in basic office software (e.g., email, spreadsheets, presentations) and comfort with using digital tools for reporting.
• Minimum of a high school diploma; a bachelor's degree in business, marketing, or a related field is an advantage.
• Familiarity with the Mumbai market and willingness to travel within assigned areas as required.