Area Manager – RBD (Patna)

Aditya Birla Group

Patna, India

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Job Description

Job Purpose

Job Purpose Description

Job Context & Major Challenges

MARKET SCENARIO: With multiplicity and proliferation of Retailers and Brand Owners, the demand for Retail Space has seen unprecedented pressure in all markets be it in established high streets.

This has led to the multiple challenges of obtaining the right space with the right size at the right cost. Options in high streets are limited.
. Sweet spots in the market are the demand for every old player and new entrant. Additionally, the developers on their own want to provide the consumers with the right choice of brands and thereby control the tenant mix and resist `more of same brands as well.
. Negotiating with some of the small time developers is itself a challenge as they tend to maximize their profits and hence may change the terms at short notice. Many of the such properties also have legal hurdles

Key Result Areas

	KRA (Accountabilities) (Max 1325 Characters)	Supporting Actions (Max 1325 Characters)
KRA1	Process Adherence	1. Learn about the processes & systems with reference to RBD in particular and the organization in general. 2. Establish processes and systems required for the profile and regularly monitor them. To maintain effective tracker for day-to-day updations and review with the superiors
KRA2	Partnered expansion	1. Ensure strong network of franchisees (Existing & New ).
KRA3	Forecasting future spaces in potential markets	1. Study relevant markets to understand business potential. 2. Continuously monitor competition and market activities. 3. Map spaces as per current and forecasted requirements. 4. Maintain relationships with owners of commercial properties to shortlist potential market places.
KRA4	Profitable expansion	Negotiate favorable terms with landlord & Mall developers to get Right Location , Right Size & at the Right Cost .
KRA5	Reach & Penetration	Continuously update the market mapping data for Expansion opportunities & plan timely entry for Cost & Competitive advantage.
KRA6	Create the budgeted retail space as per the brand requirements	Create Line of sight properties in Mall/ HS & convert them to store Launch as per budget & continuously look for newer opportunities for Conversion with in the Financial year.