S. No. | Key Result Areas | Detailed Actions |
| Conversion to Franchisee Stores jointly with Sales team | - Shortlisting top dealers jointly with Sales team for conversion to Franchise partners. Develop and maintain list of potential Franchise partners
- Build pipeline for conversion to Franchise stores and upgradation of franchise partners to higher tier
|
| Evaluating Retail Excellence Score (RES) and working on driving the same | - Track and drive Retail excellence through DDE for various parameters like store hygiene, visibility, Customer feedback capture, POS Billing adherence, etc.,
- Audit of Franchise retail excellence score on quarterly basis
- Creating awareness and importance of RES among franchise
|
3. | Support Delivery of All Marketing, VM Campaigns and focused product sales | - Support sales of Focussed products via placement, display and promotion through colour consulting and painting services
- Monitors effectiveness of VM arrangement at stores and recommends changes.
- Executes Marketing/ promotional campaigns for the Franchise Partner
|
4 | Plan Franchise Launch & coordinate Upgrade | - Coordinate the store launch plan and monitor the launch / opening process for smooth operations
|
5. | Monitor Business Performance of Franchise Stores. | - Monitor new store performance with required handholding for first 6 months
- Drive various measures/ plan to improve the underperforming stores
- Drive sales of Focused Value-added Products / Services through Franchise Stores
- Track ROI of Franchise Stores - through keeping a close watch on sales and cost implications
|
6. | Relationship Management and Conflict Management with Franchise Partners | - Building Relationship with Top Franchise Partners in the territory
- Conflict Management within Franchise and non-Franchise stores
- Coordination with sales team for quick resolution of conflict and escalated issues
|
7 | Training | - Training of Franchise Dealer staff on Company systems and processes
- Train the staff on increasing conversions, upselling, cross selling and improving customer handling
|
8. | Tally & EDC Installation & Adoption | - Ensure all the stores get Tally installed after readiness and EDC machine also gets installed.
- Consent form for EDC to be collected from all finalized stores during agreement signing.
- Drive integration & Adoption for EDC & Tally across all stores
|
9. | Paint Consultant | - Hiring of PCs in a coordination with RD Zonal Associate hiring team
- Drive productivity for PCs across all the stores ensure they are filing the required CRM data on time
- Manage performance of PCs though regular follow ups and review
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