Area Business Manager - Dealer's Network

About Wakefit:

Wakefit.co is a research and innovation-driven home and sleep solutions company established in March 2016. It was founded by Ankit Garg and Chaitanya Ramalingegowda and holds a vision to be the most loved home solutions company in India. With an ever-expanding portfolio that includes mattresses, pillows, bed frames, mattress protectors, comforters, bedsheets, pillows, back cushions, sofas, coffee tables, shoe racks, lighting, decor and much more. Wakefit.co manufactures all of its products in-house. Recently launched our Metal Category & Office Furniture category. Expanded Retail domain with 100 stores within 3 years and more to come.

Key Responsibilities:

Manage and grow sales through dealer and distributor network in the assigned area

Appoint new dealers and distributors to expand market reach

Drive monthly, quarterly, and annual sales targets

Ensure proper product availability, visibility, and merchandising at dealer outlets

Build strong relationships with channel partners and key stakeholders

Monitor distributor stock levels, secondary sales, and market coverage

Execute trade schemes, promotions, and marketing activities

Train dealer/distributor sales teams on products and selling techniques

Track competitor activities and provide market insights

Ensure timely collections and maintain healthy credit cycles

Desired Candidate Profile:

Graduate / MBA preferred

2+ years of experience in Channel Sales / Dealer & Distributor Management

Experience in mattress, furniture, FMCG, consumer durable, or retail industries preferred

Strong knowledge of distributor management, secondary sales & territory planning

Excellent communication, negotiation & relationship management skills

Willingness to travel extensively within the territory