Architectural Marketing & Brand Development Executive

Company: trueceil™

Location: Kochi, Kerala

Employment Type: Full-time

Experience: 1–4 years (Freshers with strong communication skills and a relevant background may also apply)

About trueceil™

trueceil™ is an emerging architectural ceiling systems brand focused on bringing together design, engineering and functional performance to create better ceiling solutions.

With a growing portfolio of metal ceiling systems, including Lay-In, Clip-In, Open Cell, Baffle and Linear ceilings, trueceil aims to build a distinctive presence in the architectural and construction industry.

We believe that great brands are built through great products, meaningful relationships and consistent engagement with the people who shape the spaces around us.

We are looking for a driven and enthusiastic professional to strengthen trueceil's brand presence and develop meaningful relationships with architects, interior designers, builders, developers and other key industry professionals.

The Role

As an Architectural Marketing & Brand Development Executive, you will play an important role in positioning trueceil within the architectural and construction ecosystem.

You will work closely with architects, designers, builders, consultants and project stakeholders to introduce our products, create brand awareness, identify opportunities and establish long-term professional relationships.

This role combines architectural outreach, brand development, relationship management, marketing initiatives and business development.

You will be one of the key people responsible for taking the trueceil brand to the professionals and organisations that influence product selection and project specifications.

Key Responsibilities

1. Architectural & Industry Outreach

• Build and maintain strong professional relationships with architects, interior designers, architectural firms, builders, developers and consultants.
• Proactively connect with architectural practices and construction companies to introduce trueceiland its product portfolio.
• Conduct regular office visits, presentations, product introductions and professional meetings.
• Identify opportunities to get trueceil products considered and specified in upcoming projects.
• Develop a strong network within the architectural, interior design and construction community.

2. Brand Development & Positioning

• Develop and strengthen trueceils brand presence across the architectural and construction industry.
• Execute brand-building initiatives targeting architects, designers, builders and project consultants.
• Represent trueceil at industry events, exhibitions, networking meets and architectural gatherings.
• Explore opportunities for collaborations, product showcases, architectural presentations and brand partnerships.
• Ensure consistent communication of trueceils brand identity, product quality and positioning.

3. Marketing & Promotional Activities

• Plan and coordinate marketing campaigns, promotional activities and brand awareness initiatives.
• Work on product presentations, marketing collaterals, brochures, samples and architectural product showcases.
• Coordinate with the design and marketing teams for social media campaigns, digital content and promotional materials.
• Identify creative ways to increase trueceils visibility and engagement within the industry.
• Support the planning and execution of exhibitions, product launches and other marketing initiatives.

4. Project & Business Development

• Identify potential projects and business opportunities through architects, builders, contractors and consultants.
• Work towards getting trueceil products introduced, considered and specified in relevant projects.
• Coordinate with internal sales and technical teams to develop suitable product solutions for project requirements.
• Maintain a database of architectural firms, key contacts, potential projects and business opportunities.
• Follow up on leads, meetings, presentations and project developments to convert opportunities into business.

5. Market Intelligence & Relationship Management

• Understand market trends, competitor activities and developments in architectural ceiling systems.
• Gather feedback from architects, designers and other industry professionals.
• Identify emerging opportunities, new customer segments and potential markets.
• Maintain regular engagement with existing and prospective professional contacts.

Who We Are Looking For

• A degree or diploma in Architecture/ Interior Design/ Marketing/ Business Administration or a related field.
• 1–4 years of experience in architectural marketing, brand development, business development or building materials marketing is preferred.
• Excellent communication, presentation and interpersonal skills.
• A genuine interest in architecture, interior design, building materials and the construction industry.
• Ability to confidently interact with architects, designers, builders and other industry professionals.
• A proactive personality with strong networking and relationship-building abilities.
• Creative thinking and an understanding of branding, marketing and promotional activities.
• Willingness to travel for client meetings, site visits, presentations and industry events.
• Proficiency in MS Office and presentation tools. Knowledge of digital marketing and design tools is an added advantage.

We particularly welcome candidates from architecture and interior design backgrounds who are interested in exploring the business, marketing and brand development side of the industry.

What You Can Expect at trueceil

• An opportunity to contribute to the growth of an emerging architectural products brand.
• Direct interaction with leading architects, interior designers, builders and industry professionals.
• Exposure to architectural products, ceiling systems, project specifications and the construction industry.
• Opportunities to take ownership of marketing initiatives, brand campaigns and professional networking activities.
• A dynamic working environment where your ideas, creativity and initiatives can make a real difference.
• An opportunity to grow professionally across architectural marketing, brand management and business development.

Build a Brand. Create Connections. Shape the Industry.

At TRUECEIL, we are not just looking to promote products. We are building a brand that architects, designers and construction professionals recognise, trust and choose.

If you enjoy connecting with people, building relationships, exploring creative marketing ideas and creating opportunities, we would love to hear from you.

Apply now and be part of the trueceil journey.

Website: www.trueceil.in