About the role
As a Brand Manager for Cult Apparel, you'll own the end-to-end brand marketing of the category. You will define positioning, develop brand-led marketing strategies, and activate campaigns across ATL, TTL and BTL channels. This role is equal parts strategic thinking, creative execution, and data-led decision-making.
Key Responsibilities
- Lead cross-functional brand alignment across SEO, performance, product, and creative
- Track brand KPIs across awareness, consideration, engagement and acquisition
- Optimise influencer partnerships across tiers and platforms
- Analyze revenue sources and identify opportunities for TOF brand influence across organic and paid channels
- Manage product launch and/or overall category-specific brand campaigns
- Liaise with creative, event, media agencies and production partners for execution
- Conduct and manage consumer and brand research studies
- Recommend new formats, audiences, initiatives or partnerships based on learnings
What You'll Need
- 3 years of experience in brand marketing
- Hands-on experience with influencer marketing, digital campaigns, and BTL activations
- Strong data literacy - comfort with campaign analytics, dashboards, and insighting
- Ability to lead creative briefs, collaborate with design/content teams/agencies, and review output
- A growth mindset and love for building brands from the ground up
