Designation: ASO Manager, Newton
Office Location: Gurgaon
Position Description:
Will own and drive comprehensive App Store Optimization strategies across multiple global markets, focusing on organic growth, keyword optimization, and cross-functional collaboration to maximize app visibility and conversion rates.
Primary Responsibilities:
- Plan and execute ASO strategies for apps across diverse global markets including Southeast Asia, LATAM, GCC, and India, with emphasis on market-specific optimization approaches
- Collaborate closely with Apple Search Ads (ASA) teams to identify keyword overlaps, optimize paid-organic synergy, and improve overall conversion performance
- Partner with design and product teams to develop and implement high-performing creative assets including app icons, screenshots, and promotional videos based on A/B testing insights
- Conduct comprehensive keyword research and planning, implement metadata updates, and continuously monitor performance using industry-leading tools such as AppTweak, Sensor Tower, AppRadar, or Apptopia
- Perform regular competitive analysis and category benchmarking to identify keyword gaps, optimization opportunities, and implement proactive recommendation strategies
- Manage end-to-end ASO lifecycle across Google Play Console and App Store Connect platforms, including CPP/CSL optimization, localization strategies, and pre-order/event feature utilization
- Support sales team initiatives by conducting ASO Health Checks and comprehensive audits for prospective clients to enable account closure
- Document optimization impact and present detailed performance reports to internal stakeholders and client partners
- Manage multiple client accounts with full autonomy, balancing immediate optimization wins with long-term growth strategies
- Generate innovative ideas to grow organic market share through technological interventions and improved user experience optimization
Required Skills:
- Bachelor's degree in Marketing, Business, Engineering, or related field.
- Must have at least 2+ years of hands-on App Store Optimization experience with proven track record across multiple applications
- Experience working across multiple geographical markets with understanding of regional app store dynamics
- Proficiency in ASO tools and platforms including AppTweak, Sensor Tower, AppRadar, Apptopia, or equivalent analytics platforms
- Deep working knowledge of Google Play Console and App Store Connect with understanding of platform-specific optimization features
- Strong analytical skills with ability to interpret performance data and translate insights into actionable optimization strategies
- Excellent presentation and communication skills with ability to clearly articulate impact and recommendations to stakeholders
- Prior experience collaborating with ASA, design, and cross-functional teams in agency or multi-app portfolio environments
- Understanding of mobile advertising ecosystem and user acquisition funnels is highly desirable
- Strong project management skills with ability to prioritize and manage multiple accounts simultaneously
- Proficiency in data analysis tools and reporting platforms
