APF Product Lead

Key Responsibilities:

1. Project Approval Management

• Oversee and expedite the APF process to ensure timely builder project approvals.
• Develop and monitor a pipeline for sourced APF projects, ensuring seamless movement and tracking.

2. Builder Collaboration & Business Growth

• Build and maintain strong relationships with builders and real estate developers to enhance business flow.
• Utilize past experience in tracking and driving business through builder-approved projects.

3. Curating Schemes & Business Programs

• Design strategic financial schemes and engagement programs with builders.
• Use project insights and market trends to create impactful business programs.

4. Daily Coordination & Business Tracking

• Manage and track APF managers across key locations pan-India.
• Monitor daily productivity of teams and penetration in APF projects through MIS reports.
• Track project performance metrics to assess their contribution to business growth.

5. Regulatory & Compliance Assurance

• Ensure all builder projects meet regulatory and risk compliance standards.
• Work with compliance teams to mitigate risks in retail case financing.

6. Cross-Functional Collaboration

• Collaborate with technical, legal, risk, and credit teams for seamless project approvals.
• Ensure coordination with IT teams for smooth integration & placement of digital kiosks across selected builder projects.

7. Data-Driven Decision Making & Business Scalability

• Track and analyze business performance using structured monitoring frameworks.
• Utilize data insights to scale operations, optimize processes, and drive approvals.

Key Skills & Competencies:

Strong understanding of APF project approvals & real estate finance

Proven experience in builder relationship management

Expertise in business tracking, MIS, and financial scheme curation

Knowledge of regulatory and risk compliance standards

Excellent stakeholder management & cross-functional coordination

Data-driven mindset with strong analytical skills

Ability to scale operations & optimize business performance

Qualifications & Experience:

Bachelor's/Master's degree in Finance, Business Administration, or related field

5+ years of experience in project approvals, builder financing, or real estate lending

Experience in APF pipeline management, business tracking, and financial scheme curation