Company Profile
Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member's contributions and offers a supportive environment for career development. Come, stay, and grow with us.
Job Description
Copywriting & Content Marketing
- Develop and execute innovative content strategies and campaigns to drive brand awareness and engagement.
- Write clear, engaging, and persuasive copy for websites, blogs, product pages, landing pages, and digital campaigns.
- Implement SEO strategies to keep content readable and optimized for search engines
- Work closely with marketing and design teams to ensure consistency in brand voice, tone, and messaging across all channels.
- Collaborate with cross-functional teams to brainstorm and develop creative concepts aligned with business objectives.
- Monitor industry trends and conduct competitor research and content audits to identify gaps, opportunities, and ensure content stays fresh and relevant.
- Ensure all content adheres to Chicago English standards, company brand guidelines, and is plagiarism-free.
- Create and manage editorial calendars and messaging frameworks for campaigns and seasonal initiatives.
Social Media Content
- Write and schedule content for social media platforms (LinkedIn, Facebook, Instagram, etc.).
- Collaborate with the social media team to ensure brand consistency and timely publishing.
- Monitor engagement metrics and optimize content based on performance insights.
Content Publishing & Management (dotCMS)
- Create, update, and maintain website content and digital assets (text, images, videos, and links) using CMS platforms.
- Manage content publishing workflows, including reviews, approvals, and timely go-live.
- Ensure content accuracy, consistency, and compliance with brand and quality standards.
- Maintain content governance with proper version control, updates, and archiving and CMS publishing
Qualifications
- Bachelor's degree in marketing, Communications, Journalism, or a related field.
- 4-6 years of experience in copywriting, content publishing, or related roles.
- Proven ability to create engaging content tailored to different audiences and platforms.
- Strong project management and organizational skills.
- To write in the Chicago English style.
- Experience working with CMS platforms and project management tools.
- Excellent interpersonal and communication skills.
- Ability to work collaboratively with cross-functional teams and stakeholders.
- Experience with reviewing, editing, and optimizing AI-assisted content is an advantage
