Responsibilities:
Digital & Marketing Analytics (40%)
- Analyze performance across web, social, and digital campaigns using tools such asGoogle Analytics (GA4),Google Tag Manager (GTM), and platform-native analytics tools.
- Monitor and measure digital engagement, traffic sources, user behavior, and conversion paths to generate actionable insights.
- Partner with marketing stakeholders to define KPIs, measure campaign effectiveness, and support optimization.
- Create and automate dashboards to support the needs of global marketing teams.
Dashboard Development & Data Visualization (40%)
- Design, develop, and maintain dashboards usingTableau, supporting both strategic and operational decision-making.
- Translate complex marketing and digital data into intuitive, visual narratives.
- UtilizeSQLand other data tools to manage, transform, and automate data flows, ensuring accuracy, scalability, and reliability.
- Ensure dashboards are accurate, scalable, user-friendly, and performance optimized.
- Support development usingTableau Prepwhere needed for upstream data shaping.
- Develop and maintain data infrastructure to support the Marketing Analytics function, ensuring data quality and accessibility to enable marketing insights.
Data Integration, Tagging & Agile Collaboration (20%)
- Collaborate with digital and technology teams to implement tagging strategies throughGoogle Tag Managerand ensure clean data capture.
- Support scalable, automated data pipelines and transformations that feed marketing analytics.
- Operate within anagile working environment, using tools likeJIRAfor task tracking, delivery, and sprint planning.
- Work closely with developers, analytics, and business partners to align tracking requirements with reporting needs
- Manage multiple projects, prioritize work, and ensure timely delivery of results.
- Understand Bain s marketing priorities and translate those into Analytics use cases.
Experience
- Minimum2 years of experienceindigital marketing analytics, web analytics, orbusiness intelligencewithin a marketing-focused environment.
- Hands-on experience withGoogle Analytics (GA4),Google Tag Manager (GTM), andsocial media analytics platforms(e.g., LinkedIn Ads, Meta Business Suite).
- Strong proficiency inTableaufor building dashboards and visualizations; experience withTableau Prepis a plus.
- Solid foundation inSQLfor data querying, transformation, and analysis.
- Familiarity withPythonorAlteryxfor data prep or automation is a strong plus.
- Exposure toagile ways of working, including sprint-based delivery and use of tools likeJIRA.
- Comfort working withstructured and semi-structured datafrom various digital and marketing platforms.
- Experience working withrelational databasesand performingETL processes.
- Advanced skills inExcelandPowerPoint, with the ability to turn complex data into clear, executive-level deliverables.
- Excellentproblem-solving and storytelling skills, with the ability to synthesize analysis into actionable insights.
- Strong communication and collaboration skills to work effectively with senior stakeholders in a fast-paced environment.
- Meticulous attention to detail, a commitment to data accuracy, and a delivery-oriented, proactive mindset.
- Excellent organizational and project management skills, with the ability to juggle multiple priorities.
